How to Use Twitter For Your Business

More and more individuals and businesses are starting to catch on to the power of social media for brand building, customer relations, connecting with peers to learn and share with, etc.  One of the reasons that it can be more powerful than traditional media is that it facilitates a two way (or more) authentic conversation.  This is one of many benefits and values to building communities around your company.

When I’m asked to explain the value of Twitter I find it hard to do so in less than 15 minutes.  Newbies ask how it’s like Facebook and their minds automatically throw them in the same category while they are very different animals.  Twitter is a much faster and direct business tool than Facebook while operating on a very different platform.

Since a picture is worth a thousand words and a video is worth even more, I’ve added this video to the blog to help you learn how to get the most from this powerful tool. Yes, it’s even longer than 15 minutes, but it is well worth your time and will deepen your understanding of how you can benefit from using Twitter for your business.  Sarah Milstein of O’Reilly Media created this great presentation.