Comments on: How You Can Build a Brand as Strong as Cirque Du Soliel http://blindinfluence.com/2009/01/how-you-can-build-a-brand-as-strong-as-cirque-du-soliel/ Building Buzz With Social Media Marketing Strategy & Psychology Sat, 12 May 2012 06:30:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrea Meyer http://blindinfluence.com/2009/01/how-you-can-build-a-brand-as-strong-as-cirque-du-soliel/comment-page-1/#comment-75 Andrea Meyer Wed, 14 Jan 2009 17:34:16 +0000 http://blindinfluence.com/?p=440#comment-75 Fascinating about @comcastcares -- and I just saw that they got profiled by Business Week: http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm Fascinating about @comcastcares — and I just saw that they got profiled by Business Week: http://www.businessweek.com/managing/content/jan2009/ca20090113_373506.htm

]]> By: Sopan Greene http://blindinfluence.com/2009/01/how-you-can-build-a-brand-as-strong-as-cirque-du-soliel/comment-page-1/#comment-74 Sopan Greene Tue, 13 Jan 2009 18:17:37 +0000 http://blindinfluence.com/?p=440#comment-74 Thanks for your comment Andrea. @comcastcares on Twitter is a great example of what you mention. I've been on hold for them on the phone, tweeted about it and had a response from @comcastcares on Twitter before the human picked up on the phone. After that happened, and I've seen their other employees posts on Twitter doing customer service, my impresssion of them jumped 1,000 fold. Contrary to that, I can't image Qwest or AT&T delivering even one tenth as good customer service based on my experiences with them. By the way neither of those companies are on Twitter although there are plenty of conversations about their companies on Twitter that are affecting the perception of their brand far beyond their control. If they would join the conversation it would make a big difference. Since they're not in the conversation it looks like either they're not smart enough or don't care enough to participate in what their customers say about them. Thanks for your comment Andrea. @comcastcares on Twitter is a great example of what you mention. I’ve been on hold for them on the phone, tweeted about it and had a response from @comcastcares on Twitter before the human picked up on the phone.

After that happened, and I’ve seen their other employees posts on Twitter doing customer service, my impresssion of them jumped 1,000 fold. Contrary to that, I can’t image Qwest or AT&T delivering even one tenth as good customer service based on my experiences with them.

By the way neither of those companies are on Twitter although there are plenty of conversations about their companies on Twitter that are affecting the perception of their brand far beyond their control.

If they would join the conversation it would make a big difference. Since they’re not in the conversation it looks like either they’re not smart enough or don’t care enough to participate in what their customers say about them.

]]> By: Andrea Meyer http://blindinfluence.com/2009/01/how-you-can-build-a-brand-as-strong-as-cirque-du-soliel/comment-page-1/#comment-73 Andrea Meyer Tue, 13 Jan 2009 17:33:40 +0000 http://blindinfluence.com/?p=440#comment-73 You make a good point about companies monitoring both positive and negative comments about them on Twitter. Companies that can jump in and respond to a problem quickly can nip problems in the bud. They have the opportunity to win back a customer and gain new ones by demonstrating their responsiveness. And, they can strengthen relationships with current customers. I enjoyed seeing Cirque Du Soleil's Kooza in September, and I'm an even bigger fan now after reading your blog post. You make a good point about companies monitoring both positive and negative comments about them on Twitter. Companies that can jump in and respond to a problem quickly can nip problems in the bud. They have the opportunity to win back a customer and gain new ones by demonstrating their responsiveness. And, they can strengthen relationships with current customers. I enjoyed seeing Cirque Du Soleil’s Kooza in September, and I’m an even bigger fan now after reading your blog post.

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