Archive for March, 2009

Personal Branding: What’s in a Name?

Posted by Brett Greene | Filed under Consumerism, Influence, Social Media, Spin | Mar 24, 2009 | Tags: blog, branding, employment, job, job interview, job market, linked in, name, name change, new media, personal branding, resume, social networking, twitter | Comments Off

Ironically as I help companies and professionals to build and manage their brands I’m undergoing a personal re-branding. Later in the post I’ll go into why you need to pay attention to your personal branding. Now I’ll fill you in on how this post came to be. A few days ago I began the process ...Read more.

The Boulder Influence

Posted by Brett Greene | Filed under Influence | Mar 13, 2009 | Tags: american cities, best american cities, boulder, boulder colorado, business, eco, green, lifestyle, start-ups, tech, vc, venture capitalists | View Comments

My life has been incredibly enhanced by living in Boulder, Colorado for the last 15 years. Nothing against other cities, but I’ve visited over 200 American cities and can’t imagine living anywhere but Boulder. It’s no accident that Boulder has been on dozens of “Best Places to Live” lists. Not that Seattle, San Francisco, Austin ...Read more.

Unexpected Uses Drive Twitter’s Spectacular Growth

Posted by Brett Greene | Filed under Social Media, Videos | Mar 9, 2009 | Tags: evan willimas, new media, social networking, ted talk, twitter | View Comments

In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Twitter co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves. As of today Twitter has jumped to 8 million users – a 33% ...Read more.

Is Your Target Market on Twitter?

Posted by Brett Greene | Filed under Social Media | Mar 3, 2009 | Tags: mcdonalds, relationship marketing, twitter, twitter demographics, twitter stats | View Comments

Twitter is for connecting. There are definitely personal and community as well as business elements to it’s effectiveness as a communication tool. When I’ve done trainings on how to use Twitter for business upper management and owners always wonder if tweeting is a waste of time. It’s like the people who had always used typewriters ...Read more.