Twitter is for connecting. There are definitely personal and community as well as business elements to it’s effectiveness as a communication tool.
When I’ve done trainings on how to use Twitter for business upper management and owners always wonder if tweeting is a waste of time. It’s like the people who had always used typewriters wondering if they really needed to computerize their businesses in the 90′s. Some came around sooner than others, but eventually they all came around.
The first thing to look at to determine the value of your time on Twitter is to see who is on Twitter. According to Quantcast.com, Twitter.com is a top 500 site that reaches over 4.1 million U.S. monthly people.
The site attracts a more educated, slightly more female than male, young adult audience.The typical visitor reads Techcrunch and visits tvsquad.com.
If these demographics hit your target audience then there’s value in you participating in the conversations your customers are having about you online.
Estimated Monthly U.S. People
If you’re still skeptical I encourage you to study how Ray Kroc dominated the fast food industry with a little foresight. He’s quoted as saying that McDonalds isn’t in the food business, they’re in the real estate business.
McDonalds build their empire by staking out the best locations to sell the most burgers. I can’t remember his quote exactly, but it was something to the effect of, “We don’t make burgers and hope people will show up, we go to where the most hungry people are and sell them food.”
People live online now so it might be a good idea to go to where the people are if you’re in business to serve or sell products to people.