How ‘Natural’ Brands Get Manufactured After Corporations Buy the Brand

What happens when a popular ‘natural’ product company is bought out by a larger company?  Sometimes business as usual, but often times not.

Because larger companies have larger overheads and less efficient distribution systems they dilute the quality of the product.

Maybe it’s leaving out ingredients that made the product popular or maybe it’s adding chemical ingredients.  Either way, it’s good to read labels on products that you’ve thought were ‘natural’ to be sure.

Mercola.com just posted an article exposing the blind influence behind successful natural products that major corporations buy.  Here’s an excerpt:

Burt’s Bees lip balm was originally sold at independently owned health food stores. But more recently, Burt’s Bees products have appeared everywhere — in grocery stores, drug stores, and big-box stores like Target and Wal-Mart. That’s because Burt’s Bees is now owned by Clorox, a massive corporation that has historically cared very little about the environment.

Many of the products you may trust and respect for their independence and social responsibility are now owned by big corporations that are going out of their way to hide their link to the small, socially responsible brands.

Read the rest of the article here