It kicks off with all the participants sharing their backgrounds and answering the question, “What’s your problem?”  Over the years I’ve discovered what a crucial question this is to ask for any business or proposed project, product or service.

A classic mistake most entrepreneurs and companies make is that they get excited about an idea and invest valuable time and money into creating a product or service they think is great.  Then they take it to market and try to convince the public to be interested in it.  This is why so many of them fail.  If people aren’t interested in what you’re offering then you don’t have a business.

It’s much more effective to ask people what they want and provide that.  Or even better, ask them what problems they currently have and provide simple and powerful solutions to those problems.  That’s where the sweet spot of helping people and making a profit lie.

Jason Janelle, Tom Markiewicz & Harry Love build an internal media sharing solution; Ron Bronson makes a Twitter-based baseball application; Neil Simon creates WordPress Plugins

In the case of this Startup Weekend, after identifying problems we all broke into teams to immediately start building the solutions.  Through conversations covering design, development and marketing things moved very quickly.

Within the first 3 hours of meeting this morning one product was a ‘fast fail’ (Rosetta Stone already has a similar version of how to connect people who want to practice their second languages with people of equal levels of skill), and a name and WordPress Plugin were created for SpotGrab – a product to connect renters with available apartments.  And that’s just what happened for two of the projects.

Though products, projects and companies are birthed at Startup Weekends, the first focus is on community.  Regardless of any outcome, the conference provides an environment for internet creatives to meet and share their skills with one another.

About a month ago I volunteered to help with business development, marketing and PR for iVolunteer which is a product born from the last Boulder Startup Weekend.

We’re developing a website, iPhone app and WordPress plugin that enables you to find local volunteer opportunities aligned with your interests easily anywhere.  There are over 30 volunteers working on this.  Most of us found out about it after two guys met at the last Boulder Startup Weekend and saw an unfulfilled need.

I’m wondering how similar conferences can be created outside of the tech world to generate collaboration and community.  The registration fee goes entirely to the food budget and the space rental (unless it’s donated like it was this weekend.)  Aside from this, participants are welcome to drop in and out as their schedules demand.  This makes it easy for people to contribute in whatever ways work for them.

How could you create an event like this in your community based around your interests to share your influence and bring people together in fun and productive ways?  Or an easier way to look at it is, ‘What’s your problem?’  Just asking.