Archive for September, 2009

Google Sidewiki Will Transform the Entire Internet into a Social Platform

Posted by Brett Greene | Filed under Social Media, Videos | Sep 24, 2009 | View Comments

Google’s latest product is Sidewiki. This new Google Toolbar feature allows you to comment on every web page across the mighty interwebs. Everyone who installs the toolbar/sidewiki can view the comments and share. As Chris Crum of Web Pro News has said before, Google is turning the internet into one giant connected network. With the ...Read more.

Twenty Page Document on Twitter Guidelines? …Really?

Posted by Brett Greene | Filed under Politics, Social Media | Sep 21, 2009 | Tags: government, government guidelines, john mccain can't use a computer, microblogging, tweet, twitter | View Comments

Leave it to the government, this time in the U.K., but they’re all buried in bureaucracy, to take 20 pages to encourage civil servants to tweet. I totally understand this because I’m still owed money by a county government for work I did with them from July through September. Six weeks after I submitted invoices ...Read more.

Welcoming The Age of UGC and Participatory Media

Posted by Brett Greene | Filed under Influence, Marketing, Media, Social Media, Videos | Sep 15, 2009 | Tags: braodcast, braodcast marketing, internet, interruption marketing, Media, media landscape, newspaper, participatory media, permission marketing, radio, social media platform, social networking, tv, tweet, twitter, ugc, user generated content, vcr, Videos, wassup, wassup video, you tube | View Comments

We have definitely hit the age of participatory media. Old mass media is very sick and broadcast methods of interruption marketing have gone from annoying to impotent, but I don’t agree with the idea that mass media will die. It will be re-engineered like all industries must in this time of change. According to the ...Read more.

Please Kill The AT&T iPhone Monopoly

Posted by Brett Greene | Filed under Consumerism, Influence | Sep 11, 2009 | Tags: at&t, bad cell service, cell phone, customer service, iPhone, monopoly, telco, telecoms, verizon | View Comments

I don’t want to hate my AT&T cell phone service and the iPhone monopoly, but I do. To be fair, I know people on the East Coast who love AT&T and can’t stand Verizon. But in Colorado, Verizon service is awesome and AT&T is way below par. I’m talking about constant dropped calls, conversations that ...Read more.