Archive for December, 2009

Will 2010 be The Year for Social Media ROI?

Posted by Brett Greene | Filed under Consumerism, Social Media | Dec 24, 2009 | Tags: analytics, brand, brand advocate, branding, channel partner, filtrbox, influencer, influencer marketing, klout, mobile, mobile media, online influencers, radian6, ROI, social media roi, soical media analytics, trends, twitter, twitter analytics, twitter grader, year of social media roi, year of the influencer | View Comments

About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.

Knucklehead Moves: Holiday Travel Edition

Posted by Brett Greene | Filed under Influence, Psychology | Dec 23, 2009 | Tags: air travel, blue horse, denver international airport, dia, holiday travel, knucklehead, travel | View Comments

Today I made a knucklehead move. It’s not a horrible life threatening condition, but it’s annoying when the symptoms flair up. This morning I was sitting at Denver International Airport, home to the demonically evil blue horse. Why was I sitting there? Because I was attempting to fly on the second busiest air traffic day ...Read more.

The Benefits of Not Being the Smartest One in the Room

Posted by Brett Greene | Filed under Influence | Dec 16, 2009 | Tags: angel funder, entrepreneur, influencer, smart, smart people, venture capitalist, year of the influencer | View Comments

One of the decisions that has consistently altered my life to be better was the choice to surround myself with people that are smarter and more interesting than myself. I’m fortunate to live in a city full of smart, fun and creative people. This makes it easier to never be the smartest person in the ...Read more.

Weekend at Lucy’s

Posted by Brett Greene | Filed under Spin | Dec 12, 2009 | Tags: desi arnaz, i love lucy, industrial light and magic, Lucille Ball, Palm Springs, retreat, skywalker ranch, The Lucy House, vacation | View Comments

Yesterday at about noon my business partner, David Oxstein, said, “It’s raining in LA all weekend, do you want to go to Palm Springs and work out of The Lucy House instead? The Lucy House is where Lucille Ball and Desi Arnaz would stay every weekend. After a week of shooting the I Love Lucy ...Read more.

What’s Your Influence Worth?

Posted by Brett Greene | Filed under Influence, Spin | Dec 8, 2009 | Tags: blogger, cirque du soliel, get paid to tweet, mom blogger, paid to blog, sell out | View Comments

There was a New York Times article a week or so ago profiling a guy who made $300 in a hour by tweeting about M&Ms. Since I waited to write this, I can’t find the article, but he has was averaging $3,000 a week doing promotions like this. So is it wrong to get paid ...Read more.

Bittersweet Memories of Live on the Day of Their Breakup

Posted by Brett Greene | Filed under Influence | Dec 1, 2009 | Tags: broadcast media, chad gracey, chad taylor, communication, eddie kowalczyk, live, mca records, new media, patrick dahlheimer, radioactive records, Social Media | View Comments

In 1990 I was 22 and hired as the National Promotion Director for Radioactive/MCA Records. We had just signed a band called Public Affection. Soon after a name change to ‘Live,‘ the release of a single called “Pain Lies on The Riverside,” and the video making an impact at Mtv (yes, kids, Mtv actually had ...Read more.