Influencer Types: Which Breed Are You?
Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those of the influencers you work with can give you a fundamental advantage in your marketplace.
For example, if your goals are related to increasing your companies ROI, then Connectors and Impacters will offer important opportunities to engage other key people and resources. If you’re rolling out a new tech product, then Trend Setters would be the first group of Influencers that you’d want to reach. Trend Setters are predictably “early-adopters” of innovative products. They like to be in “the know” first, while the Connectors and Impactors take the lead in sharing information with the broader community. Throw in the Activists, who initiate real change by recognizing where progress can have the greatest impact, and together you have a dynamic network of people who collectively drive change, but alone each has less influence on singular outcomes.
