Why Videos Create the Hottest Online Real Estate
In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos..
Video is the most powerful medium available because it quickly engages all of your senses. You unconsciously assess the authenticity and level of relationship you want with any person you watch. Some of the aspects you notice are: voice inflection, voice tone, voice speed, facial expressions, eye contact, body posture and body movements.
These details compose a picture that affects your Somatic Indicator Bias, or how interested you are in another person. Combined, they make up 93% of delivered communication while the actual words spoken only account for 7%.
