It’s Valentine’s day. You forgot to prepare. You’ll be rushing out to grab one of the last boxes of chocolates and bouquets of flowers left in the grocery store. Why put yourself through so much stress?
There’s a better solution to this years Valentines procrastination, send your love a sweet tweet that could be read by The Golden Voice – he’ll say it better than you or I ever could. And besides, just for writing the tweet you’ll be supporting kraft in giving food donations to Feed America.
This marketing campaign for Kraft is a smart mini-copy of the Old Spice social media marketing campaign that everyone loved. The original twist that’s pretty cool is that Kraft employed a man who was recently homeless to help spread the love on Valentine’s Day. The added charity piece of helping to feed hungry Americans and the fact that you can participate are cherries on top.
…but you should still grab that bouquet of flowers and stay out of the valentine’s dog house.