Last week we explored the first five of the Top 10 content marketing tips you need to know. Today we’ll dive a little deeper, while acknowledging that this is a vast topic. To keep up on content marketing trends I suggest you follow the Content Marketing Institute blog.
Here are the final five of the Top 10 content marketing tips you need to know:
6. Listen to what your audience is complaining about. The best content solves problems. With this in mind, participate in communities with your peers, prospects and clients to note trends in what matters to them. Sometimes these topics will be ones that they are excited about, but the hot button topics that they regularly complain about are the topics begging for your expertise, help and solutions …so give it to them. They’ll love you for it!
7. Consistently connect. Delivering your content on a regular basis is crucial. You can have short blog posts as well as long ones, but post at least once a week if possible. Post and comment on Twitter, Facebook, Google+, LinkedIn and relevant blogs to your industry daily. Regularly post on, and through, platforms like Foursquare, Instagram, Flikr, FoodSpotting, YouTube, etc. Give people a reason to look forward to each time you’ll share new content, by being a resource that they want to follow.
8. Make people feel special. This is the key to a happy life and one of the best ways to ensure that people will care about you and your content – care about them first. As Zig Zigler famously said, “You will get all you want in life if you help enough other people get what they want.”
9. Entertain before informing. One of the cardinal rules of public speaking is to entertain 90% of the time and inform 10% of the time because no matter how great your information is, no one will listen to you if you don’t entertain them. This doesn’t mean you have to be a dancing monkey with unending witty comments, but being interesting is what will attract people to interact with, and share, your content. Think about the content you love and the people who make it. They make you smile and laugh, don’t they?
10. Repurpose, repurpose, repurpose. Content is a dish best served over and over in different formats to multiple audiences to reach as many people as possible. Once you put your hard work in to creating a live webinar you can also record it to be replayed, transcribe it into an eBook (as well as multiple blog posts, white papers and one-sheets), chop pieces of it into “how to” videos, grab nuggets of wisdom out for tweets and Facebook and Google+ posts, and the entire presentation can be loaded to SlideShare. Aim to work once and then repurpose your content at least 5 different ways.