Author Archive

Death Sucks, and We Forget That It’ll Happen to Us Too

Posted by Brett Greene | Filed under Influence, Life | Jan 25, 2012 | Tags: cancer, caring bridge, death, dying, health | 2 Comments

One of the greatest days of my life was last October when I found a dear friend from my teenage years on Facebook. I had been looking for Chris on Facebook for over four years. Through my high school years we had many adventures that were capped off with following U2′s Joshua Tree tour from ...Read more.

Job Creation and Innovation in Jeopardy From SOPA and PIPA Congressional Bills

Posted by Brett Greene | Filed under Influence, Internet, Money, Politics | Jan 14, 2012 | Tags: American Express, Aol, Congress, Congressional Bills, Discover, Ebay, Etsy, facebook, foursquare, google, internet, linkedin, Motion Picture Association Of America, Movie Studios, Mozilla, Mpaa, Music Industry, Opendns, Paypal, Pipa, Recording Industry Association Of America, Riaa, Senate, Sopa, Television Studios, twitter, Visa, Wikimedia Foundation, Yahoo, Zynga | No Comments

Two bills being voted on next week in the House of Representatives contain language that could censor the Internet in ways you would never imagine. The Stop Online Piracy Act (SOPA) in the House of Representatives and the Protect IP Act (PIPA) in the Senate are well meaning, but if passed, will be destructive to internet freedoms we’ve all ...Read more.

House of Genius Brings Entrepreneurs Together to Solve Problems Through Community

Posted by Brett Greene | Filed under Business | Jan 13, 2012 | Tags: amazon, Austin, Bing, boulder, business, Collin Adair, Community Foundation, Community Service, denver, Disruption, Earthvision, entrepreneur, House Of Genius, Microsoft, Singapore, Tim Williams, Toma Bedolla | No Comments

Innovation and entrepreneurial issues are some of my favorites and House of Genius is a great volunteer organization that incorporates innovation, community and networking is a unique and powerful way. Recently I attended the one-year anniversary of House of Genius. Not surprisingly, I wasn’t invited because I’m a genius, but to offer me an opportunity to ...Read more.

2012 Changes

Posted by Brett Greene | Filed under Life | Jan 11, 2012 | Tags: blogging, getting real, hip chameleon, kathleen may, peter shankman, room 214 | No Comments

How will 2012 be different for you? I’m already rolling in the changes. For starters I joined the team at Room 214 as a marketing executive. It was bittersweet to move on from Hip Chameleon after building my own company with my partner in life and work, Kathleen May. She’ll continue on building Hip Chameleon ...Read more.

Corporations at Risk From Increasing Social Media Adoption Issues

Posted by Brett Greene | Filed under Business, Social Media | Jan 10, 2012 | Tags: Altimeter Group, business, Business Report, business strategy, Denver News, jeremiah owyang, Report, Social Media, social media marketing, social media strategy | 2 Comments

While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges. Connecting with friends is one thing, while managing customer service, marketing, consumer experiences, research and development, community management and more through social media is a larger affair. Managing these issues at a ...Read more.

How the AdWords Auction Works [Infographic]

Posted by Brett Greene | Filed under Marketing | Dec 7, 2011 | Tags: Advertising, adwords, adwords auction, cpa, cpc, cpm, Google AdWords, infographic, online advertising, quality score | No Comments

Advertising through Google AdWords continues to grow, and to be one of the main ways businesses try to reach new customers. Understanding how AdWords auctions work is one of the biggest areas of confusion for people who aren’t sure how much, if any, of their marketing budget should be spent on AdWords. With Google’s $32.2 ...Read more.

The Ten Commandments of Website Usability [Video]

Posted by Brett Greene | Filed under Marketing | Nov 29, 2011 | Tags: brett greene, derek olsen, foraker labs, hip chameleon, website, website tips, website usability | No Comments

No matter how much you may already know about optimizing your website to create a better experience for your visitors, we bet that you’ll learn at least 2 new tips from this video. You may even laugh a little too. I sat down with Derek Olsen of Foraker Labs after Derek’s Pivot Guild presentation on ...Read more.