Author Archive
Three Ways for Your Brand to Benefit From Geolocation Services
Twitter just went one step beyond the geolocation feature it debuted last year. The new Twitter Places feature integrates with Foursquare and Gowalla to allow people to tweet the name of their location anywhere in the world. As this service launches across 65 countries this week, it will be another brick on the geolocation path ...Read more.
Brett’s Interview with Grandma Mary on the Power of Social Media
I was recently interviewed by social media edutainer Grandma Mary for her show. We talked about the psychology behind why social media works and some other tips for businesses engaging in social media. Don’t let the blue hair fool you, the lady is much smarter than she looks.
Manipulation – The Enemy of Small Minds
When I launched this blog it was an extension of my unrealistic interest in wiping the power of manipulative people off of the face of the Earth. (Hey, everyone needs a super power, right?) There’s no place for people who knowingly lie, manipulate and take advantage of others. (Except maybe careers as attorneys, politicians or ...Read more.
Facebook’s Open Graph Socializes the Web
Facebook has just announced a plan to socialize the web in ways that have far reaching implications. This is a game changer for consumers and marketers. You may have noticed that Facebook Fan Pages switched over to becoming “Like” pages instead this week. That was only the beginning. With a Facebook “Like” button that every ...Read more.
The Power of Combining Earned Media and Paid Media
If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.
Why Videos Create the Hottest Online Real Estate
In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos.. Video is the most powerful medium available because it quickly engages all of your senses. You unconsciously assess the authenticity and level of relationship you want with ...Read more.
Interview With Futurist Thomas Frey on the Future of Colleges and Universities
In Louisville, Colorado it’s common to run into Thomas Frey in the grocery store, working out at the rec center, or greeting people at events hosted by the DaVinci Institute. But outside the mundane city life in Colorado, Tom has emerged as one of the world’s leading futurists, routinely taking the stage at top events ...Read more.
