Author Archive
The Ten Commandments of Website Usability [Video]
No matter how much you may already know about optimizing your website to create a better experience for your visitors, we bet that you’ll learn at least 2 new tips from this video. You may even laugh a little too. I sat down with Derek Olsen of Foraker Labs after Derek’s Pivot Guild presentation on ...Read more.
Stimulate the Economy by Forgiving Student Loan Debts
All attempts so far to create economic policies to stimulate the economy have failed. The economic stimulus act of 2008 proved to be a partial success or absolute failure depending on whose opinion you agree with. Regardless of how this act affected banks like Goldman Sachs and Bank of America, the American people only noticed their economic ...Read more.
[Video] Interview with Aaron Goldman on “Everything I Know About Marketing I Learned From Google”
With how fast the Internet and digital marketing are evolving, it can sometimes be difficult for traditional marketing education to keep up, as shown on this site that lists common marketing degree programs that are still organized around traditional marketing themes. For the best information on how to succeed in digital marketing, often the best place ...Read more.
Blogging in the Age of Social Media
To define our panel at Blogworld, the other Blogging in the Age of Social Media panelists (Dave Taylor, Doyle Albee, Jeannine Crooks, Joshua Dorkin) and I wrote a post together on the panel title. Here’s a short excerpt: Ah, the good old days. Blogs were a world unto themselves and if we bloggers did anything related to social ...Read more.
Don’t Hate Me Because I’m a Marketer, Love Me Because I’m a Connector
No one wants to be sold, but everyone wants to buy. At an event I attended this week someone from the audience asked a presenter about how much they thought marketing affected the success of tech startups. After a pregnant pause the co-presenter responded, “I think he just threw up in his mouth.” To which ...Read more.
Top Five Ways to Build Your Facebook Fan Page
It wouldn’t be a prudent business decision to build any core aspect of your business on a platform you have no control over, right? Yet in today’s world, having a Facebook Fan Page for your company is essential, and unless you’re Mark Zuckerberg, you don’t control anything Facebook does with it’s platform. How will you ...Read more.
[Video] The Impact & Influence of Steve Jobs
From the Apple I and Apple Lisa (the first computer to use a graphic interface) to Toy Story, the iPad2 and everything in between, Steve Jobs has impacted our lives in more ways than I can count. Hearing of his illness and then of his resignation as Apple’s CEO has both saddened me and reminded me ...Read more.
