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Posts in category Advertising

Manipulation – The Enemy of Sma...

May 18, 2010 ~ Written by Brett Greene ~ 2 Comments

When I launched this blog it was an extension of my unrealistic interest in wiping the power of manipulative people off of the face of the Earth. (Hey, everyone needs a super power, right?) There’s no place for people who knowingly lie, manipulate and take advantage of others. (Except maybe careers as attorneys, politicians or owners [...]

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The Difference Between Marketing, PR,...

Oct 01, 2009 ~ Written by Brett Greene ~ 1 Comment

The following photos are from QuickSprout.

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Social Media is Bigger Than Online Po...

Aug 17, 2009 ~ Written by Brett Greene ~ 8 Comments

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stup [...]

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The $12,500 Copywriting Formula That ...

Jun 22, 2009 ~ Written by Brett Greene ~ 5 Comments

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Are you curious as to how this formula is used to influence your [...]

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Does Your Magazine Know When You Like...

Apr 28, 2009 ~ Written by Brett Greene ~ 6 Comments

Sexy time. It’s not always at the same habitual time like breakfast or teeth brushing time, right? Or is it? Researchers at the University of Texas did a study in 2007 with 2,000 participants that revealed 237 reasons why people have sex. (Really, they couldn’t stretch it to 250 to get a good round number?) But, you won̵ [...]

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How ‘Natural’ Brands Get ...

Apr 13, 2009 ~ Written by Brett Greene ~ 1 Comment

What happens when a popular ‘natural’ product company is bought out by a larger company? Sometimes business as usual, but often times not. Because larger companies have larger overheads and less efficient distribution systems they dilute the quality of the product. Maybe it’s leaving out ingredients that made the product po [...]

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