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Category Archive for 'Advertising'

The Difference Between Marketing, PR, Advertising, and Personal Branding

Posted in Advertising, Influence, Marketing, Psychology on Oct 1st, 2009

The following photos are from QuickSprout.

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Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution

Posted in Advertising, Beliefs, Books, Consumerism, Influence, Marketing, Media, Politics, Social Media, Spin, Videos on Aug 17th, 2009

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century.  Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid.
One [...]

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The $12,500 Copywriting Formula That Makes You Buy What They’re Sellin’

Posted in Advertising, Beliefs, Books, Consumerism, Marketing on Jun 22nd, 2009

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for.
Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?  Are you curious as to how [...]

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Does Your Magazine Know When You Like to Have Sex?

Posted in Advertising, Consumerism, Influence, Marketing, Media, Psychology on Apr 28th, 2009

Sexy time.  It’s not always at the same habitual time like breakfast or teeth brushing time, right?  Or is it?
Researchers at the University of Texas did a study in 2007 with 2,000 participants that revealed 237 reasons why people have sex.  (Really, they couldn’t stretch it to 250 to get a good round number?)  But, [...]

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How ‘Natural’ Brands Get Manufactured After Corporations Buy the Brand

Posted in Advertising, Consumerism, Influence, Marketing on Apr 13th, 2009

What happens when a popular ‘natural’ product company is bought out by a larger company?  Sometimes business as usual, but often times not.
Because larger companies have larger overheads and less efficient distribution systems they dilute the quality of the product.
Maybe it’s leaving out ingredients that made the product popular or maybe it’s adding chemical ingredients.  [...]

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Why Advertisers Have to Join the Social Media Conversation

Posted in Advertising on Jan 29th, 2009

Old school distraction advertising just doesn’t have the impact it used to …especially when used on new media.  Even the New York times is chiming in on the failure of advertising on social media sites.
As an avid participant in social networking and social media this concerns me only in that successful revenue models for all [...]

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If it Bleeds it Leads – Why do People Love Bad News?

Posted in Advertising, Books, Consumerism, Media, Psychology, Spin on Oct 17th, 2008

Have you watched your local nightly news lately?  Probably not if you’re like most Americans under the age of 61, but you’ll still get my point.  I’m guessing you’ve watched more financial news in the last month than usual in reaction to fear around money, stocks and the economy in general.
I accidentally saw the first [...]

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Bigger, Stronger, Faster …and Duped

Posted in Advertising, Consumerism, Marketing, Movies, Videos on Oct 12th, 2008

The other night I watched the film Bigger, Stronger, Faster which is just out on DVD.  What a quintessential American film.
The main question of the film is, “Is it cheating if everyone is doing it?”  This question comes from filmmaker Chris Bell’s life of believing that he could attain a Schwartennegeresque body without using anabolic [...]

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