Archive for the ‘Advertising’ Category

Manipulation – The Enemy of Small Minds

Posted by Brett Greene | Filed under Advertising, Beliefs, Influence, Marketing, Psychology, Spin | May 18, 2010 | Tags: manipulation, seth godin | 2 Comments

When I launched this blog it was an extension of my unrealistic interest in wiping the power of manipulative people off of the face of the Earth. (Hey, everyone needs a super power, right?) There’s no place for people who knowingly lie, manipulate and take advantage of others. (Except maybe careers as attorneys, politicians or ...Read more.

The Difference Between Marketing, PR, Advertising, and Personal Branding

Posted by Brett Greene | Filed under Advertising, Influence, Marketing, Psychology | Oct 1, 2009 | Tags: Advertising, Marketing, personal branding, PR | 1 Comment

The following photos are from QuickSprout.

Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Influence, Marketing, Media, Politics, Social Media, Spin, Videos | Aug 17, 2009 | Tags: bebo, facebook, industrial revolution, myspace, orkut, Social Media, social networking, socialnomics, technology, twitter, youtube | 8 Comments

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid. ...Read more.

The $12,500 Copywriting Formula That Makes You Buy What They’re Sellin’

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Marketing | Jun 22, 2009 | Tags: brian keith voiles, buyer beware, commercial, commercials, copywriting, infomercial, infomercials, marketing pitches, sales, sales letter | 5 Comments

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Are you curious as to ...Read more.

Does Your Magazine Know When You Like to Have Sex?

Posted by Brett Greene | Filed under Advertising, Consumerism, Influence, Marketing, Media, Psychology | Apr 28, 2009 | Tags: consumer, consumer behavior, magazine ads, magazine advertisements, magazines, sex, sex in advertising, sex in marketing, sex sells, sexy time, subliminal advertising, watch ads, watch advertisements, watches | 6 Comments

Sexy time. It’s not always at the same habitual time like breakfast or teeth brushing time, right? Or is it? Researchers at the University of Texas did a study in 2007 with 2,000 participants that revealed 237 reasons why people have sex. (Really, they couldn’t stretch it to 250 to get a good round number?) ...Read more.

How ‘Natural’ Brands Get Manufactured After Corporations Buy the Brand

Posted by Brett Greene | Filed under Advertising, Consumerism, Influence, Marketing | Apr 13, 2009 | Tags: burt's bees, clorox, deception, mercola, natural, natural foods, natural products, target, tom's of maine, wal-mart | 1 Comment

What happens when a popular ‘natural’ product company is bought out by a larger company? Sometimes business as usual, but often times not. Because larger companies have larger overheads and less efficient distribution systems they dilute the quality of the product. Maybe it’s leaving out ingredients that made the product popular or maybe it’s adding ...Read more.

Why Advertisers Have to Join the Social Media Conversation

Posted by Brett Greene | Filed under Advertising | Jan 29, 2009 | Tags: ad dollars, consumer spending, consumers, social networking | 3 Comments

Old school distraction advertising just doesn’t have the impact it used to …especially when used on new media. Even the New York times is chiming in on the failure of advertising on social media sites. As an avid participant in social networking and social media this concerns me only in that successful revenue models for ...Read more.