Archive for the ‘Books’ Category

Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Influence, Marketing, Media, Politics, Social Media, Spin, Videos | Aug 17, 2009 | Tags: bebo, facebook, industrial revolution, myspace, orkut, Social Media, social networking, socialnomics, technology, twitter, youtube | 8 Comments

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid. ...Read more.

The $12,500 Copywriting Formula That Makes You Buy What They’re Sellin’

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Marketing | Jun 22, 2009 | Tags: brian keith voiles, buyer beware, commercial, commercials, copywriting, infomercial, infomercials, marketing pitches, sales, sales letter | 5 Comments

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Are you curious as to ...Read more.

Google Wave: The Positive Influence of Disruptive Technology

Posted by Brett Greene | Filed under Beliefs, Books, Money, Politics, Social Media, Spin | Jun 1, 2009 | Tags: amazon, current events, disruptive technology, google, google wave, mobile, mobile phone, mobile technology, satellite, smart phone, tech, techcrunch, technology | No Comments

Technology has rocked our world repeatedly in profound ways. This will happen many more times and is about to happen again with Google Wave. It’s going to be a tidal wave! Imagine email, instant messaging, document sharing and much more integrated into a real time platform. Or don’t imagine it and just wait a few ...Read more.

There is no Law in the ‘Law’ of Attraction

Posted by Brett Greene | Filed under Beliefs, Books, Consumerism, Marketing, Money, Politics, Psychology, Religion, Spin, The Brain, Videos | Jan 30, 2009 | Tags: abraham, consciousness, fooled by randomness, geoff covin, hudson river plane crash, kluge, law of attraction, malcolm galdwell, Nassim Nicholas Taleb, NYT, NYT bestseler, oprah, outliers, personal development, rhonda byrne, secret, slef help, success, success formula, talent is overrated, the secret, us airways | 2 Comments

Laws are not selective, unless you’re either rich, powerful, a celebrity , politically connected, or know someone who is when you break one. Gravity is a law. It works 100% of the time with no excuses whether you like it or not. In fact, you don’t have to buy a book or movie to see ...Read more.

Tribes

Posted by Brett Greene | Filed under Books, Marketing, Social Media, Videos | Nov 20, 2008 | Tags: current events, facebook, linked in, seth godin, social networking, tribes, twitter | No Comments

One of the best marketing books ever written is Seth Godin’s latest: Tribes: We Need You to Lead Us. In reading this book I was reminded of the tribes I’ve gravitated to and been a part of throughout my life. They ranged from a church youth group, cliques in school, friends who liked the same ...Read more.

The Drunkard’s Walk: How Randomness Rules Our Lives

Posted by Brett Greene | Filed under Books, Psychology, The Brain | Oct 31, 2008 | Tags: book review, gamblers, investors, lena phoenix, leonard mlodinow, physicist, random, randomness, the drunkards walk | No Comments

This book review was contributed by Lena Phoenix: The Drunkard’s Walk: How Randomness Rules Our Lives is a book about randomness, a topic that most people, unless they happen to be mathematicians or have a strange fascination with statistics, probably don’t think too much about. As a species, in fact, we generally prefer not to ...Read more.

Sway: The Irresistible Pull of Irrational Behavior

Posted by Brett Greene | Filed under Books, Psychology | Oct 29, 2008 | Tags: behavioral economics, book review, organizational behavior, social psychology, sway | No Comments

This book review was contributed by Lena Phoenix: I was not at all in the mood for another non-fiction book about human behavior when my husband asked if I wanted to read Sway: The Irresistible Pull of Irrational Behavior before he returned it to the library. I half-heartedly decided to scan a few pages before ...Read more.