Archive for the ‘Consumerism’ Category

Facebook’s Open Graph Socializes the Web

Posted by Brett Greene | Filed under Consumerism, Social Media | Apr 22, 2010 | Tags: cnn, facebook, facebook like, like button, open graph, social web | 1 Comment

Facebook has just announced a plan to socialize the web in ways that have far reaching implications. This is a game changer for consumers and marketers. You may have noticed that Facebook Fan Pages switched over to becoming “Like” pages instead this week. That was only the beginning. With a Facebook “Like” button that every ...Read more.

Video: iPads are Cool, but Will it Blend?

Posted by Brett Greene | Filed under Consumerism, Videos | Apr 7, 2010 | Tags: blendtec, chuck norris, glow sticks, ipad, matt emmi, technology, will it blend | 1 Comment

I’m not enough of a fanboy to already own an iPad, but most of my friends have one already and love them. If I was a gamer or wanted it for watching Netflix movie streams maybe I would have been an early adopter. Instead, I’ll wait 6 months and they’ll probably release one with a ...Read more.

Will 2010 be The Year for Social Media ROI?

Posted by Brett Greene | Filed under Consumerism, Social Media | Dec 24, 2009 | Tags: analytics, brand, brand advocate, branding, channel partner, filtrbox, influencer, influencer marketing, klout, mobile, mobile media, online influencers, radian6, ROI, social media roi, soical media analytics, trends, twitter, twitter analytics, twitter grader, year of social media roi, year of the influencer | 15 Comments

About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.

Augmented Reality Promises to Change How You Use Your Phone

Posted by Brett Greene | Filed under Consumerism, Social Media, Videos | Oct 16, 2009 | Tags: augmented reality, cell phone, internet, iPhone, jeremiah owyang, mobile phone, smart phone, web strategy | 3 Comments

I’ve seen other videos on what’s happening with augmented reality, a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality. But after seeing this video in a great post by Jeremiah Owyang, I had to pass it on. ...Read more.

Please Kill The AT&T iPhone Monopoly

Posted by Brett Greene | Filed under Consumerism, Influence | Sep 11, 2009 | Tags: at&t, bad cell service, cell phone, customer service, iPhone, monopoly, telco, telecoms, verizon | 19 Comments

I don’t want to hate my AT&T cell phone service and the iPhone monopoly, but I do. To be fair, I know people on the East Coast who love AT&T and can’t stand Verizon. But in Colorado, Verizon service is awesome and AT&T is way below par. I’m talking about constant dropped calls, conversations that ...Read more.

Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Influence, Marketing, Media, Politics, Social Media, Spin, Videos | Aug 17, 2009 | Tags: bebo, facebook, industrial revolution, myspace, orkut, Social Media, social networking, socialnomics, technology, twitter, youtube | 8 Comments

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid. ...Read more.

The Friendly Skies Are Now the Fee-Laden Skies

Posted by Brett Greene | Filed under Consumerism, Influence, Marketing, Social Media | Aug 4, 2009 | Tags: airline, airline customer serivice, airline fares, airline fees, customer service, frontier, frontier airlines, united airlines, united breaks guitars, us air | 1 Comment

“Thank you for flying _______ airlines. We know you have a choice a choice of which airline to fly and we appreciate you choosing us.” …really? Do we have a choice or do we just choose whichever airline has the best rate for the itinerary we need based on the airports we’re flying in and ...Read more.