Archive for the ‘Consumerism’ Category

Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Influence, Marketing, Media, Politics, Social Media, Spin, Videos | Aug 17, 2009 | Tags: bebo, facebook, industrial revolution, myspace, orkut, Social Media, social networking, socialnomics, technology, twitter, youtube | 8 Comments

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid. ...Read more.

The Friendly Skies Are Now the Fee-Laden Skies

Posted by Brett Greene | Filed under Consumerism, Influence, Marketing, Social Media | Aug 4, 2009 | Tags: airline, airline customer serivice, airline fares, airline fees, customer service, frontier, frontier airlines, united airlines, united breaks guitars, us air | 1 Comment

“Thank you for flying _______ airlines. We know you have a choice a choice of which airline to fly and we appreciate you choosing us.” …really? Do we have a choice or do we just choose whichever airline has the best rate for the itinerary we need based on the airports we’re flying in and ...Read more.

Befriending VS. Broadcasting

Posted by Brett Greene | Filed under Consumerism, Marketing, Social Media | Jul 15, 2009 | Tags: comcast, dell, facebook, hr, ivolunteer, job search, snapimpact, social networking, twitter, youtube, zappos | 2 Comments

On most Tuesday nights I volunteer with SnapImpact on making an iPhone app called iVolunteer (see the app on the lower right corner of this blog) to help you find local volunteer opportunities. More than 50 people have contributed in some way to this project. One thing I love is that our ages range from ...Read more.

The $12,500 Copywriting Formula That Makes You Buy What They’re Sellin’

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Marketing | Jun 22, 2009 | Tags: brian keith voiles, buyer beware, commercial, commercials, copywriting, infomercial, infomercials, marketing pitches, sales, sales letter | 5 Comments

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Are you curious as to ...Read more.

The Power of Purging

Posted by Brett Greene | Filed under Consumerism, Psychology | May 14, 2009 | Tags: cleaning out, spring, story of stuff, stuff | 4 Comments

‘Tis the season for spring cleaning. It’s a great time to reassess what matters and to purge the things that hold you back. Yesterday I killed the auto-renew on 15 domains I own but won’t be using and don’t think will have much value for others to buy. In the last 2 weeks I sold ...Read more.

Does Your Magazine Know When You Like to Have Sex?

Posted by Brett Greene | Filed under Advertising, Consumerism, Influence, Marketing, Media, Psychology | Apr 28, 2009 | Tags: consumer, consumer behavior, magazine ads, magazine advertisements, magazines, sex, sex in advertising, sex in marketing, sex sells, sexy time, subliminal advertising, watch ads, watch advertisements, watches | 6 Comments

Sexy time. It’s not always at the same habitual time like breakfast or teeth brushing time, right? Or is it? Researchers at the University of Texas did a study in 2007 with 2,000 participants that revealed 237 reasons why people have sex. (Really, they couldn’t stretch it to 250 to get a good round number?) ...Read more.

Are Ashton and Oprah Killing Twitter?

Posted by Brett Greene | Filed under Consumerism, Influence, Social Media, Spin | Apr 21, 2009 | Tags: aplusk, ashton, ashton kutcher, oprah, twitter, twitter followers | 2 Comments

Obviously they can’t kill Twitter, but what about the Twitter spirit? Over the last 4 months or so Twitter has begun to look more and more like high school. Everyone’s trying to be one of the cool kids rather than sharing their own greatness. How do you become cool on Twitter? The perception is that ...Read more.