Archive for the ‘Influence’ Category

The Value of Being in the Right Conversations

Posted by Brett Greene | Filed under Influence | Apr 7, 2011 | Tags: business tips, conversation | 1 Comment

I’ve been a bad boy. Sort of. I haven’t written a blog post in what seems like a year. And if you’re a blogger you understand how that gnaws at your brain on a daily basis. Which is why I carved out time to write this even though my ‘to do’ list says I don’t ...Read more.

Five Lessons to Help you Benefit From The Gap’s New Logo No-Go

Posted by Brett Greene | Filed under Influence, Marketing, Social Media | Oct 19, 2010 | Tags: branding, coke, crowd sourcing, customer feedback, gap, logo, monitoring, new coke, the gap | 1 Comment

The Gap wanted to look like a more forward leaning company so they hired an agency to redesign their logo. The new logo was active for almost a full four days before Twitter and Facebook users tore it to shreds. Gap went back to the old logo so fast that the new logo hardly had ...Read more.

How to Thrive in a World Where You’re a Marketer, Like it or Not

Posted by Brett Greene | Filed under Influence, Social Media | Sep 28, 2010 | Tags: blogs, branding, economy, linkedin, Marketing, personal branding | No Comments

This article was originally published at Oxstein Labs. It’s a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up. Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see ...Read more.

IKEA Knows Viral Video & Cat Herding

Posted by Brett Greene | Filed under Influence, Marketing | Sep 10, 2010 | Tags: cats, herding cats, ikea, ikea herding cats, video, viral video, youtube | 1 Comment

Viral videos are hard to manufacture. I wrote a post on this just a week or so ago. But, IKEA just did it. They were smart enough to find a way to blend their products with the holy grail of online video – cats. (Cats are the #1 most watched subject of YouTube videos, with ...Read more.

AT&T is to iPhone What Ice Cream Trucks With No Air Conditioning are to Delivery in the Sahara Desert

Posted by Brett Greene | Filed under Consumerism, Influence, Marketing | Sep 9, 2010 | Tags: at&t, AT&T Facebook page, cell phone, cell phone service, data plans, facebook page | 3 Comments

AT&T sent a letter to customers yesterday that has lit the AT&T Facebook page up with hate mail. Lets start with the idiocy of AT&T talking at their customers about what they plan to do while ignoring the 3 year tsunami of complaints that we have lodged at them. We can end with the fact ...Read more.

Boulder Fire Stokes Community Through Social Media

Posted by Brett Greene | Filed under Influence, Social Media | Sep 8, 2010 | Tags: boulder, boulder fire, facebook, forums, four mile canyon fire, twitter, youtube | 3 Comments

This article was originally published in Huffington Post. Labor Day 2010 will forever be remembered in Boulder as the day the Four Mile Canyon fire began to burn. Today, two days later, over 7,000 acres and 140 structures (including 9 homes owned by fire fighters) have been consumed by the fire that is still burning. ...Read more.

Facebook Places: To Check In or Not to Check In

Posted by Brett Greene | Filed under Consumerism, Influence, Social Media | Sep 4, 2010 | Tags: facebook, facebook places, foursquare, geolocation, gowalla, lbs, location based services, Social Media, social networks, yelp | 1 Comment

This article was originally published at Oxstein Labs. Facebook Places has been live for almost two weeks now. Have you tried it out? Do you plan to? Do you care? Only 19% of the worldwide cell phone market is smart phones and the word on the street is that Foursquare users are happy with Foursquare. ...Read more.