Archive for the ‘Influence’ Category
IKEA Knows Viral Video & Cat Herding
Viral videos are hard to manufacture. I wrote a post on this just a week or so ago. But, IKEA just did it. They were smart enough to find a way to blend their products with the holy grail of online video – cats. (Cats are the #1 most watched subject of YouTube videos, with ...Read more.
AT&T is to iPhone What Ice Cream Trucks With No Air Conditioning are to Delivery in the Sahara Desert
AT&T sent a letter to customers yesterday that has lit the AT&T Facebook page up with hate mail. Lets start with the idiocy of AT&T talking at their customers about what they plan to do while ignoring the 3 year tsunami of complaints that we have lodged at them. We can end with the fact ...Read more.
Boulder Fire Stokes Community Through Social Media
This article was originally published in Huffington Post. Labor Day 2010 will forever be remembered in Boulder as the day the Four Mile Canyon fire began to burn. Today, two days later, over 7,000 acres and 140 structures (including 9 homes owned by fire fighters) have been consumed by the fire that is still burning. ...Read more.
Facebook Places: To Check In or Not to Check In
This article was originally published at Oxstein Labs. Facebook Places has been live for almost two weeks now. Have you tried it out? Do you plan to? Do you care? Only 19% of the worldwide cell phone market is smart phones and the word on the street is that Foursquare users are happy with Foursquare. ...Read more.
Can You Actually Manufacture a Viral Video?
This article was originally published on Oxstein Labs. Every company would love to be featured in a viral video that inspires an adoring public to voluntarily forward and share the video with all of their friends. The trouble with trying to create a viral video is that you’re trying to manufacture an organic process. This ironically ...Read more.
Group Buying is The New Black Thanks to Frugality
This article was originally posted at Oxstein Labs. There are many ways that consumers and companies are cashing in on the escalating frugality trend. This is a direct effect of the increasing use of both social networking platforms and of smart phone use. As the population continues to talk on the phone less and less, ...Read more.
Everyone is an Influencer With Facebook Questions
This article was originally published at Oxstein Labs. Facebook launched the beta version of Facebook Questions this week in what looks to be a mashup of Wikipedia, Google Buzz and LinkedIn Answers. Since this is Facebook, the questions so far are more personal and whimsical than LinkedIn’s professional question and answer forums. The question out ...Read more.
