Archive for the ‘Influence’ Category

Can You Actually Manufacture a Viral Video?

This article was originally published on Oxstein Labs. Every company would love to be featured in a viral video that inspires an adoring public to voluntarily forward and share the video with all of their friends.  The trouble with trying to create a viral video is that you’re trying to manufacture an organic process.  This ironically ...Read more.

Group Buying is The New Black Thanks to Frugality

This article was originally posted at Oxstein Labs. There are many ways that consumers and companies are cashing in on the escalating frugality trend.  This is a direct effect of the increasing use of both social networking platforms and of smart phone use.  As the population continues to talk on the phone less and less, ...Read more.

Everyone is an Influencer With Facebook Questions

This article was originally published at Oxstein Labs. Facebook launched the beta version of Facebook Questions this week in what looks to be a mashup of Wikipedia, Google Buzz and LinkedIn Answers.  Since this is Facebook, the questions so far are more personal and whimsical than LinkedIn’s professional question and answer forums. The question out ...Read more.

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010.  The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one.  And the big question is just ...Read more.

Old Spice + New Media = Sensational Success

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon.  His commercials generated so much heat that television could not contain him.  Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

The Fast Company Influence Project Squanders Their Influence

Fast Company created their Influencer Project supposedly to show who has influence in the social web, or in particular, on Twitter and Facebook. People are being asked to send a unique link to their friends and followers to see how many people will click on it.  Those who can get their link clicked on the ...Read more.

iPhone 4 Launch: Apple Understands The Experience Economy

There are great articles all over the web about the amazing new features of the iPhone 4.  There are also almost as many articles about the problems the iPhone 4  has. But what’s more interesting from a psychological perspective is how each new iPhone release ups the fanatic interest of more and more people.  Last ...Read more.