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Category Archive for 'Marketing'

The biggest problem in the social media landscape these days is the thousands of ‘experts’ with little to no business experience or success.  Lots of unemployed marketers, PR people, advertising people and Generation Y folks with Twitter accounts and blogs are pimping themselves out as ‘Social Media Experts’ or ‘Social Media Consultants.’
If you’re looking for [...]

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The following photos are from QuickSprout.

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We have definitely hit the age of participatory media.  Old mass media is very sick and broadcast methods of interruption marketing have gone from annoying to impotent, but I don’t agree with the idea that mass media will die.  It will be re-engineered like all industries must in this time of change.
According to the loud [...]

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Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century.  Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid.
One [...]

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“Thank you for flying _______ airlines. We know you have a choice a choice of which airline to fly and we appreciate you choosing us.” …really? Do we have a choice or do we just choose whichever airline has the best rate for the itinerary we need based on the airports [...]

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If you’re a marketer, don’t be an enlightened stupid marketer  …be a human connecting people to valuable resources.

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On most Tuesday nights I volunteer with SnapImpact on making an iPhone app called iVolunteer (see the app on the lower right corner of this blog) to help you find local volunteer opportunities.  More than 50 people have contributed in some way to this project.  One thing I love is that our ages range from [...]

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Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you’ve seen his ad campaigns and you probably even bought products that he created ad campaigns for.
Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?  Are you curious as to how [...]

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Sexy time.  It’s not always at the same habitual time like breakfast or teeth brushing time, right?  Or is it?
Researchers at the University of Texas did a study in 2007 with 2,000 participants that revealed 237 reasons why people have sex.  (Really, they couldn’t stretch it to 250 to get a good round number?)  But, [...]

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What happens when a popular ‘natural’ product company is bought out by a larger company?  Sometimes business as usual, but often times not.
Because larger companies have larger overheads and less efficient distribution systems they dilute the quality of the product.
Maybe it’s leaving out ingredients that made the product popular or maybe it’s adding chemical ingredients.  [...]

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