Archive for the ‘Marketing’ Category

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010.  The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one.  And the big question is just ...Read more.

Old Spice + New Media = Sensational Success

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon.  His commercials generated so much heat that television could not contain him.  Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

iPhone 4 Launch: Apple Understands The Experience Economy

There are great articles all over the web about the amazing new features of the iPhone 4.  There are also almost as many articles about the problems the iPhone 4  has. But what’s more interesting from a psychological perspective is how each new iPhone release ups the fanatic interest of more and more people.  Last ...Read more.

Three Ways for Your Brand to Benefit From Geolocation Services

Twitter just went one step beyond the geolocation feature it debuted last year.  The new Twitter Places feature integrates with Foursquare and Gowalla to allow people to tweet the name of their location anywhere in the world. As this service launches across 65 countries this week, it will be another brick on the geolocation path ...Read more.

Brett’s Interview with Grandma Mary on the Power of Social Media

I was recently interviewed by social media edutainer Grandma Mary for her show.  We talked about the psychology behind why social media works and some other tips for businesses engaging in social media.  Don’t let the blue hair fool you, the lady is much smarter than she looks.

Manipulation – The Enemy of Small Minds

When I launched this blog it was an extension of my unrealistic interest in  wiping the power of manipulative people off of the face of the Earth.  (Hey, everyone needs a super power, right?) There’s no place for people who knowingly lie, manipulate and take advantage of others. (Except maybe careers as attorneys, politicians or ...Read more.

The Power of Combining Earned Media and Paid Media

If you can’t beat ‘em, join ‘em.  Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.