Archive for the ‘Marketing’ Category
Content With Benefits: The Top 10 Strategic Content Marketing Tips You Need to Know (Part 2)
Last week we explored the first five of the Top 10 content marketing tips you need to know. Today we’ll dive a little deeper, while acknowledging that this is a vast topic. To keep up on content marketing trends I suggest you follow the Content Marketing Institute blog. Here are the final five of the ...Read more.
Content With Benefits: The Top 10 Strategic Content Marketing Tips You Need to Know (Part 1)
Content marketing should be a key ingredient in your social media and digital marketing recipe. It takes a lot of time, but when it’s done correctly it can be the gift that keeps on giving. Great content begets great benefits; people – even prospects and customers – will like you more, your employees will be ...Read more.
Why Your Brand Needs to be on Pinterest
In less than two years since it’s launch, Pinterest has blasted off to be one of the fastest growing social networks of all time. At the end of 2011 the site was listed by Hitwise as one of the top 10 social networks when it had grown to 11.7 million monthly unique visitors. This made ...Read more.
How the AdWords Auction Works [Infographic]
Advertising through Google AdWords continues to grow, and to be one of the main ways businesses try to reach new customers. Understanding how AdWords auctions work is one of the biggest areas of confusion for people who aren’t sure how much, if any, of their marketing budget should be spent on AdWords. With Google’s $32.2 ...Read more.
The Ten Commandments of Website Usability [Video]
No matter how much you may already know about optimizing your website to create a better experience for your visitors, we bet that you’ll learn at least 2 new tips from this video. You may even laugh a little too. I sat down with Derek Olsen of Foraker Labs after Derek’s Pivot Guild presentation on ...Read more.
[Video] Interview with Aaron Goldman on “Everything I Know About Marketing I Learned From Google”
With how fast the Internet and digital marketing are evolving, it can sometimes be difficult for traditional marketing education to keep up, as shown on this site that lists common marketing degree programs that are still organized around traditional marketing themes. For the best information on how to succeed in digital marketing, often the best place ...Read more.
Blogging in the Age of Social Media
To define our panel at Blogworld, the other Blogging in the Age of Social Media panelists (Dave Taylor, Doyle Albee, Jeannine Crooks, Joshua Dorkin) and I wrote a post together on the panel title. Here’s a short excerpt: Ah, the good old days. Blogs were a world unto themselves and if we bloggers did anything related to social ...Read more.
