Archive for the ‘Marketing’ Category
How the AdWords Auction Works [Infographic]
Advertising through Google AdWords continues to grow, and to be one of the main ways businesses try to reach new customers. Understanding how AdWords auctions work is one of the biggest areas of confusion for people who aren’t sure how much, if any, of their marketing budget should be spent on AdWords. With Google’s $32.2 ...Read more.
The Ten Commandments of Website Usability [Video]
No matter how much you may already know about optimizing your website to create a better experience for your visitors, we bet that you’ll learn at least 2 new tips from this video. You may even laugh a little too. I sat down with Derek Olsen of Foraker Labs after Derek’s Pivot Guild presentation on ...Read more.
[Video] Interview with Aaron Goldman on “Everything I Know About Marketing I Learned From Google”
With how fast the Internet and digital marketing are evolving, it can sometimes be difficult for traditional marketing education to keep up, as shown on this site that lists common marketing degree programs that are still organized around traditional marketing themes. For the best information on how to succeed in digital marketing, often the best place ...Read more.
Blogging in the Age of Social Media
To define our panel at Blogworld, the other Blogging in the Age of Social Media panelists (Dave Taylor, Doyle Albee, Jeannine Crooks, Joshua Dorkin) and I wrote a post together on the panel title. Here’s a short excerpt: Ah, the good old days. Blogs were a world unto themselves and if we bloggers did anything related to social ...Read more.
Don’t Hate Me Because I’m a Marketer, Love Me Because I’m a Connector
No one wants to be sold, but everyone wants to buy. At an event I attended this week someone from the audience asked a presenter about how much they thought marketing affected the success of tech startups. After a pregnant pause the co-presenter responded, “I think he just threw up in his mouth.” To which ...Read more.
Top Five Ways to Build Your Facebook Fan Page
It wouldn’t be a prudent business decision to build any core aspect of your business on a platform you have no control over, right? Yet in today’s world, having a Facebook Fan Page for your company is essential, and unless you’re Mark Zuckerberg, you don’t control anything Facebook does with it’s platform. How will you ...Read more.
[Video] When Shmoos (CMOs) Hire Interns to Run Their Corporate Social Media Profiles…
This was too good not to share – So, we’re sharing… This animated vid is re-purposed from a post on Social Media Timesby Megan O’Neill: “Animated Video Points Out The Ridiculousness Of Hiring A Social Media Intern” We couldn’t agree more with Megan. Don’t send a rookie in to do the work of a pro and expect to ...Read more.
