Archive for the ‘Marketing’ Category
Don’t Hate Me Because I’m a Marketer, Love Me Because I’m a Connector
No one wants to be sold, but everyone wants to buy. At an event I attended this week someone from the audience asked a presenter about how much they thought marketing affected the success of tech startups. After a pregnant pause the co-presenter responded, “I think he just threw up in his mouth.” To which ...Read more.
Top Five Ways to Build Your Facebook Fan Page
It wouldn’t be a prudent business decision to build any core aspect of your business on a platform you have no control over, right? Yet in today’s world, having a Facebook Fan Page for your company is essential, and unless you’re Mark Zuckerberg, you don’t control anything Facebook does with it’s platform. How will you ...Read more.
[Video] When Shmoos (CMOs) Hire Interns to Run Their Corporate Social Media Profiles…
This was too good not to share – So, we’re sharing… This animated vid is re-purposed from a post on Social Media Timesby Megan O’Neill: “Animated Video Points Out The Ridiculousness Of Hiring A Social Media Intern” We couldn’t agree more with Megan. Don’t send a rookie in to do the work of a pro and expect to ...Read more.
Top 5 Questions to Supercharge Your Strategic Social Media Marketing
There are three main aspects to social marketing that make it more than broadcasting information. Strategy, tactical execution and integration to existing marketing systems (online and offline) are all necessary. Behind these three aspects is a truth that is sometimes still overlooked – executing on tactics is not strategy, it’s a lack of strategy. To prevent falling ...Read more.
Peter Shankman of HARO Coming to Denver
Peter Shankman, founder of Help A Reporter Out (HARO) and opening keynote for BlogWorld LA, will be in our backyard onOctober 11, 2011 in Denver in a much more personal and engaging format where you can spend an entire day learning from him. Hip Chameleon, my marketing and media company, along with Social IRL, is very proud to ...Read more.
The Trouble with Facebook Fan (and Twitter Follower) Counts
I recently reviewed the social graph of a company looking to increase their Facebook fan and Twitter follower counts as quickly as possible. What company doesn’t want that, right? The truth is that any company can spend their way to 5k fans or followers through a PPA advertising campaign. Without discounting this method, it’s worth ...Read more.
Social Media Strategy is a Myth, Like Mermaids
I’m probably not the guy you’re expecting to say that social media strategy is a myth. But alas, I’m THAT guy. There’s a huge misconception about the term ‘social media strategy.’ Social media is a tool. Saying you have a ‘social media strategy’ is like saying you have a ‘shovel strategy’ or a ‘hammer strategy.’ ...Read more.
