Archive for the ‘Marketing’ Category
Top 5 Questions to Supercharge Your Strategic Social Media Marketing
There are three main aspects to social marketing that make it more than broadcasting information. Strategy, tactical execution and integration to existing marketing systems (online and offline) are all necessary. Behind these three aspects is a truth that is sometimes still overlooked – executing on tactics is not strategy, it’s a lack of strategy. To prevent falling ...Read more.
Peter Shankman of HARO Coming to Denver
Peter Shankman, founder of Help A Reporter Out (HARO) and opening keynote for BlogWorld LA, will be in our backyard onOctober 11, 2011 in Denver in a much more personal and engaging format where you can spend an entire day learning from him. Hip Chameleon, my marketing and media company, along with Social IRL, is very proud to ...Read more.
The Trouble with Facebook Fan (and Twitter Follower) Counts
I recently reviewed the social graph of a company looking to increase their Facebook fan and Twitter follower counts as quickly as possible. What company doesn’t want that, right? The truth is that any company can spend their way to 5k fans or followers through a PPA advertising campaign. Without discounting this method, it’s worth ...Read more.
Social Media Strategy is a Myth, Like Mermaids
I’m probably not the guy you’re expecting to say that social media strategy is a myth. But alas, I’m THAT guy. There’s a huge misconception about the term ‘social media strategy.’ Social media is a tool. Saying you have a ‘social media strategy’ is like saying you have a ‘shovel strategy’ or a ‘hammer strategy.’ ...Read more.
Personal Branding and Connecting Matter Now More than Ever
Seth Godin recently wrote an awesome blog post on the reality of what it means to survive this economy and how the world has changed. We’re never going back to jobs with pensions, 20 year tenures or anything resembling getting paid based on education, seniority or playing office politics instead of producing results. As long ...Read more.
How Goldman Sachs Investing in Facebook is Good For You
The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five rounds of funding, it is official that social networking ...Read more.
Why Your Business Should Care That Email is 38% Bigger Than Twitter
Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It’s not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook? The statistic worth noting is that Email is 38% bigger than Twitter. This doesn’t make Twitter ...Read more.
