Archive for the ‘Marketing’ Category
Personal Branding and Connecting Matter Now More than Ever
Seth Godin recently wrote an awesome blog post on the reality of what it means to survive this economy and how the world has changed. We’re never going back to jobs with pensions, 20 year tenures or anything resembling getting paid based on education, seniority or playing office politics instead of producing results. As long ...Read more.
How Goldman Sachs Investing in Facebook is Good For You
The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five rounds of funding, it is official that social networking ...Read more.
Why Your Business Should Care That Email is 38% Bigger Than Twitter
Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It’s not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook? The statistic worth noting is that Email is 38% bigger than Twitter. This doesn’t make Twitter ...Read more.
How Personal Branding Helps and Hurts Professional Brands
As a proponent of personal branding, I was schooled this week on how it isn’t always a good thing. On the surface it makes sense that the more you’re known as an expert in your field, the better off you are. My previous experiences had led me to believe that this was always the case. ...Read more.
Why You Should Opt-Out of the Internet Do Not Track Bill
Yesterday the Federal Trade Commission took the first steps towards creating a Do Not Track feature to allow internet users to opt-out of having companies obtain data on their online surfing habits. This mechanism is being designed in the spirit of the Do Not Call registry that regulates the activities of telemarketers. On the surface ...Read more.
How Large Companies Can Get the Most out of Social Media Conversations
The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don’t let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to ...Read more.
Five Lessons to Help you Benefit From The Gap’s New Logo No-Go
The Gap wanted to look like a more forward leaning company so they hired an agency to redesign their logo. The new logo was active for almost a full four days before Twitter and Facebook users tore it to shreds. Gap went back to the old logo so fast that the new logo hardly had ...Read more.
