Archive for the ‘Media’ Category

Pandora: Cool Stuff you Might not Know

Posted by Brett Greene | Filed under Media | Aug 10, 2010 | Tags: amazon, artists, bands, Digital Millennium Copyright Act, dustin michels, music, music genome prject, musical artists, online music, online music services, pandora, songs, tim westergren | View Comments

This guest post was written by Dustin Michels and originally posted on Dustin’s View. You might know about Pandora.com- Internet radio. It’s a website where you enter a favorite song or artist and it starts playing music similar to the kind you like. You can rate a song with a thumbs-up or a thumbs-down so ...Read more.

Old Spice + New Media = Sensational Success

Posted by Brett Greene | Filed under Influence, Marketing, Media, Psychology, Social Media, Videos | Jul 14, 2010 | Tags: alyssa milano, influencer marketing, isaiah, isaiah talks to you, justine bateman, old spice, social media marketing, tweet, tweet repsonse, you tube | View Comments

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

Magical Thinking Can Kill You: 2 Dead, 19 Hospitalized After Paying $9,933 for Seminar

Posted by Brett Greene | Filed under Beliefs, Influence, Media, Movies, Politics, Psychology, Religion, Spin | Oct 13, 2009 | Tags: back end marketing, back of the room marketing, bob tzu, death, duhism, get rich quick, get rich seminars, jack canfield, james arthur ray, law of attraction, magical thinking, michael beckwith, rhonda byrne, self help, self help book, self help guru, self help seminars, seminars, shelf help, sweat lodge, t harv eker, the secret | View Comments

Magical thinking can kill you. Now it’s been proven. After James Arthur Ray, self proclaimed ‘self help expert’ and one of the stars of the book and movie The Secret charged 70 participants $9,933 each to attend a sweat lodge event, two died, 19 went to the hospital and the ‘law of attraction‘ will never ...Read more.

Welcoming The Age of UGC and Participatory Media

Posted by Brett Greene | Filed under Influence, Marketing, Media, Social Media, Videos | Sep 15, 2009 | Tags: braodcast, braodcast marketing, internet, interruption marketing, Media, media landscape, newspaper, participatory media, permission marketing, radio, social media platform, social networking, tv, tweet, twitter, ugc, user generated content, vcr, Videos, wassup, wassup video, you tube | View Comments

We have definitely hit the age of participatory media. Old mass media is very sick and broadcast methods of interruption marketing have gone from annoying to impotent, but I don’t agree with the idea that mass media will die. It will be re-engineered like all industries must in this time of change. According to the ...Read more.

The Trouble With Articles Against Social Media

Posted by Brett Greene | Filed under Influence, Media, Social Media, Spin | Aug 21, 2009 | Tags: facebook, london telegraph, myspace, opinions, social networking, twitter, twitter articles | View Comments

I just read a London Telegraph article mistitled “The Social Media Revolution is Going Nowhere.” It included statements like No wonder the company has yet to make any money, while Facebook, too, has yet to deliver on its financial potential. None of this is to say, of course, that the internet hasn’t had a profound ...Read more.

Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution

Posted by Brett Greene | Filed under Advertising, Beliefs, Books, Consumerism, Influence, Marketing, Media, Politics, Social Media, Spin, Videos | Aug 17, 2009 | Tags: bebo, facebook, industrial revolution, myspace, orkut, Social Media, social networking, socialnomics, technology, twitter, youtube | View Comments

Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid. ...Read more.

Does Your Magazine Know When You Like to Have Sex?

Posted by Brett Greene | Filed under Advertising, Consumerism, Influence, Marketing, Media, Psychology | Apr 28, 2009 | Tags: consumer, consumer behavior, magazine ads, magazine advertisements, magazines, sex, sex in advertising, sex in marketing, sex sells, sexy time, subliminal advertising, watch ads, watch advertisements, watches | View Comments

Sexy time. It’s not always at the same habitual time like breakfast or teeth brushing time, right? Or is it? Researchers at the University of Texas did a study in 2007 with 2,000 participants that revealed 237 reasons why people have sex. (Really, they couldn’t stretch it to 250 to get a good round number?) ...Read more.