Archive for the ‘Psychology’ Category

Old Spice + New Media = Sensational Success

Posted by Brett Greene | Filed under Influence, Marketing, Media, Psychology, Social Media, Videos | Jul 14, 2010 | Tags: alyssa milano, influencer marketing, isaiah, isaiah talks to you, justine bateman, old spice, social media marketing, tweet, tweet repsonse, you tube | 1 Comment

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

iPhone 4 Launch: Apple Understands The Experience Economy

Posted by Brett Greene | Filed under Consumerism, Influence, Marketing, Psychology | Jun 24, 2010 | Tags: apple, dave taylor, electronics, experience economy, iPhone, iphone 4, iPhone launch, matt emmi, michael sitarzewski, mobile phones, tribes | No Comments

There are great articles all over the web about the amazing new features of the iPhone 4. There are also almost as many articles about the problems the iPhone 4 has. But what’s more interesting from a psychological perspective is how each new iPhone release ups the fanatic interest of more and more people. Last ...Read more.

Manipulation – The Enemy of Small Minds

Posted by Brett Greene | Filed under Advertising, Beliefs, Influence, Marketing, Psychology, Spin | May 18, 2010 | Tags: manipulation, seth godin | 2 Comments

When I launched this blog it was an extension of my unrealistic interest in wiping the power of manipulative people off of the face of the Earth. (Hey, everyone needs a super power, right?) There’s no place for people who knowingly lie, manipulate and take advantage of others. (Except maybe careers as attorneys, politicians or ...Read more.

Knucklehead Moves: Holiday Travel Edition

Posted by Brett Greene | Filed under Influence, Psychology | Dec 23, 2009 | Tags: air travel, blue horse, denver international airport, dia, holiday travel, knucklehead, travel | 7 Comments

Today I made a knucklehead move. It’s not a horrible life threatening condition, but it’s annoying when the symptoms flair up. This morning I was sitting at Denver International Airport, home to the demonically evil blue horse. Why was I sitting there? Because I was attempting to fly on the second busiest air traffic day ...Read more.

Magical Thinking Can Kill You: 2 Dead, 19 Hospitalized After Paying $9,933 for Seminar

Posted by Brett Greene | Filed under Beliefs, Influence, Media, Movies, Politics, Psychology, Religion, Spin | Oct 13, 2009 | Tags: back end marketing, back of the room marketing, bob tzu, death, duhism, get rich quick, get rich seminars, jack canfield, james arthur ray, law of attraction, magical thinking, michael beckwith, rhonda byrne, self help, self help book, self help guru, self help seminars, seminars, shelf help, sweat lodge, t harv eker, the secret | 7 Comments

Magical thinking can kill you. Now it’s been proven. After James Arthur Ray, self proclaimed ‘self help expert’ and one of the stars of the book and movie The Secret charged 70 participants $9,933 each to attend a sweat lodge event, two died, 19 went to the hospital and the ‘law of attraction‘ will never ...Read more.

The Difference Between Marketing, PR, Advertising, and Personal Branding

Posted by Brett Greene | Filed under Advertising, Influence, Marketing, Psychology | Oct 1, 2009 | Tags: Advertising, Marketing, personal branding, PR | 1 Comment

The following photos are from QuickSprout.

Ignoring is an Irresponsible Communication Strategy

Posted by Brett Greene | Filed under Influence, Psychology | Aug 12, 2009 | Tags: communication, communication skills | 7 Comments

When did not communicating become an acceptable way to say ‘I’m not interested?” I first noticed this phenomenon a few years ago from friends applying for jobs. Whether they applied through Craig’s list or through channels directed by the company it was the same process. They submitted a resume, cover letter and whatever else was ...Read more.