Archive for the ‘Social Media’ Category

Where will Google Take Social Media After the Demise of Google Wave?

In 2009 Google Wave was heralded as a giant evolutionary step in how we would communicate and collaborate online. I admit to being one of the disciples of buzz who ate the hype and imagined a paradigm shift in how online communities would interact. We were all wrong, but who knows what bricks Google Wave laid down for innovation towards the evolving road of how people use the Internet.

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?

This article originally ran at Oxstein Labs. Geo-location or Location Based Services (LBS) are getting more press all the time.  In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl, Loopt and Brightkite. On a side note, ...Read more.

Old Spice + New Media = Sensational Success

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon.  His commercials generated so much heat that television could not contain him.  Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

Three Ways for Your Brand to Benefit From Geolocation Services

Twitter just went one step beyond the geolocation feature it debuted last year.  The new Twitter Places feature integrates with Foursquare and Gowalla to allow people to tweet the name of their location anywhere in the world. As this service launches across 65 countries this week, it will be another brick on the geolocation path ...Read more.

Brett’s Interview with Grandma Mary on the Power of Social Media

I was recently interviewed by social media edutainer Grandma Mary for her show.  We talked about the psychology behind why social media works and some other tips for businesses engaging in social media.  Don’t let the blue hair fool you, the lady is much smarter than she looks.

Facebook’s Open Graph Socializes the Web

Facebook has just announced a plan to socialize the web in ways that have far reaching implications.  This is a game changer for consumers and marketers. You may have noticed that Facebook Fan Pages switched over to becoming “Like” pages instead this week.  That was only the beginning.  With a Facebook “Like” button that every ...Read more.

Balancing Between the Two ROI’s

There are two ROI measurements to consider in any marketing campaign, especially online marketing campaigns: Return on Investment, which will always matter most because without profits you won’t have a company for long, and Return on Influence, which is not measured nearly enough. The second ROI is almost as important as the first ROI, because without great ...Read more.