Archive for the ‘Social Media’ Category

Calling Media ‘Social Media’ is Like Calling Water ‘Wet Water’

Posted by Brett Greene | Filed under Social Media | Feb 12, 2010 | Tags: buzz, facebook, friendfeed, google, influencer, influencer marketing, Marketing, Media, mybloglog, myspace, ning, PR, side wiki, slide share, twitter, user generated content, ustream, vidler, vimeo, wave, youtube | View Comments

It is an interesting time for social media. Fifteen years ago bulletin boards and forums were the only platforms available. Three to five years ago blogs, MySpace, YouTube and Facebook were carving out a niche. This week Google announced Buzz which was added to the internet social landscape along with Twitter, Side Wiki, Wave, SlideShare, ...Read more.

Public is the New Private

Posted by Brett Greene | Filed under Social Media | Jan 11, 2010 | Tags: facebook, google profile, identity theft, influencer, influencer marketing, mark zuckerberg, online privacy, personal branding | View Comments

If you are still worried about your information being on the web, get over it. Google your phone number and you’ll see your name and address with a link to Google Maps. That information has been online for at least a couple of years. Has it hurt you? I doubt it. You’d be better served ...Read more.

Will 2010 be The Year for Social Media ROI?

Posted by Brett Greene | Filed under Consumerism, Social Media | Dec 24, 2009 | Tags: analytics, brand, brand advocate, branding, channel partner, filtrbox, influencer, influencer marketing, klout, mobile, mobile media, online influencers, radian6, ROI, social media roi, soical media analytics, trends, twitter, twitter analytics, twitter grader, year of social media roi, year of the influencer | View Comments

About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.

The Disappointing Truth That is Google Wave

Posted by Brett Greene | Filed under Social Media | Nov 25, 2009 | Tags: dave michels, google wave, innovation, pulp fiction, tech, twitter | View Comments

Yes, a picture really is worth a thousand words. After a few weeks of poking at Google Wave & thinking the concept is cool, but the reality seems to have no juice, I saw Dave Michels post a link to this picture on Twitter and it said everything I had been thinking. It was gratifying ...Read more.

What Are Trust Communities and Why Should You Care?

Posted by Brett Greene | Filed under Influence, Social Media | Nov 9, 2009 | Tags: niche communities, online communities, Rich Trust Engagements, trust, trust communities | View Comments

The conversation about social media, Twitter and Facebook is the wrong one to have, even though it’s the one most people are having. It is now a normal everyday action to connect on the real time social web the same way you share with friends on the phone or by email; only now one action ...Read more.

Meeting Business Needs by Meeting Social Needs

Posted by Brett Greene | Filed under Influence, Social Media | Nov 9, 2009 | Tags: entrepreneur, open source, oxstein design labs, Rich Trust Engagements, start up, tribes, trust agent, trust communities, Trust Community Bill of Rights | View Comments

I recently had a meeting with the other two founders of Oxstein Design Labs to get our messaging together before we launch a lot of what we’re doing to the world. We already have great partners and interested clients that are helping us to create our initial offerings which is nice place to start. A ...Read more.

Pulp Fiction Expains Google Wave

Posted by Brett Greene | Filed under Social Media, Videos | Nov 4, 2009 | Tags: google wave, pulp fiction | View Comments

I just got my Google Wave invitation yesterday. I probably won’t have time to play with it to understand it until this weekend. But after watching this video, it’s easy to see how the social web and social email will be transforming how we share and receive content. The language is not safe for work, ...Read more.