Archive for the ‘Videos’ Category

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010.  The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one.  And the big question is just ...Read more.

Old Spice + New Media = Sensational Success

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon.  His commercials generated so much heat that television could not contain him.  Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

The Primitive Internet of 1981

A friend sent this to me on Facebook and it struck me.  We talk about how things have changed so much in our lifetimes, but we usually reference things like 8 track tapes and vinyl records switching to compact discs and bytes on an iPod. Did you realize that the patent for the compact disc ...Read more.

Brett’s Interview with Grandma Mary on the Power of Social Media

I was recently interviewed by social media edutainer Grandma Mary for her show.  We talked about the psychology behind why social media works and some other tips for businesses engaging in social media.  Don’t let the blue hair fool you, the lady is much smarter than she looks.

Video: iPads are Cool, but Will it Blend?

I’m not enough of a fanboy to already own an iPad, but most of my friends have one already and love them.  If I was a gamer or wanted it for watching Netflix movie streams maybe I would have been an early adopter. Instead, I’ll wait 6 months and they’ll probably release one with a ...Read more.

Pulp Fiction Expains Google Wave

I just got my Google Wave invitation yesterday.  I probably won’t have time to play with it to understand it until this weekend.  But after watching this video, it’s easy to see how the social web and social email will be transforming how we share and receive content. The language is not safe for work, ...Read more.

Augmented Reality Promises to Change How You Use Your Phone

I’ve seen other videos on what’s happening with augmented reality, a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a mixed reality. But after seeing this video in a great post by Jeremiah Owyang, I had to pass it on.  ...Read more.