Archive for the ‘Videos’ Category

OK Go + Trained Dogs = Internet Crack Video

I’m still wondering why viral video has been a recurring topic on my blog, but mine is not to ask.  This is what’s been up, so it’s what I’m posting.  I gave the cats some play last week, so now it’s time for the dogs. OK Go’s latest video, for their new single White Knuckles, ...Read more.

Can You Actually Manufacture a Viral Video?

This article was originally published on Oxstein Labs. Every company would love to be featured in a viral video that inspires an adoring public to voluntarily forward and share the video with all of their friends.  The trouble with trying to create a viral video is that you’re trying to manufacture an organic process.  This ironically ...Read more.

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010.  The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one.  And the big question is just ...Read more.

Old Spice + New Media = Sensational Success

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon.  His commercials generated so much heat that television could not contain him.  Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

The Primitive Internet of 1981

A friend sent this to me on Facebook and it struck me.  We talk about how things have changed so much in our lifetimes, but we usually reference things like 8 track tapes and vinyl records switching to compact discs and bytes on an iPod. Did you realize that the patent for the compact disc ...Read more.

Brett’s Interview with Grandma Mary on the Power of Social Media

I was recently interviewed by social media edutainer Grandma Mary for her show.  We talked about the psychology behind why social media works and some other tips for businesses engaging in social media.  Don’t let the blue hair fool you, the lady is much smarter than she looks.

Video: iPads are Cool, but Will it Blend?

I’m not enough of a fanboy to already own an iPad, but most of my friends have one already and love them.  If I was a gamer or wanted it for watching Netflix movie streams maybe I would have been an early adopter. Instead, I’ll wait 6 months and they’ll probably release one with a ...Read more.