Posts Tagged ‘Advertising’

The Power of Combining Earned Media and Paid Media

Posted by Brett Greene | Filed under Influence, Marketing | Apr 22, 2010 | Tags: Advertising, brand management, branding, brands, earned media, influencer marketing, paid media, Social Media, social media marketing | View Comments

If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.

The Difference Between Marketing, PR, Advertising, and Personal Branding

Posted by Brett Greene | Filed under Advertising, Influence, Marketing, Psychology | Oct 1, 2009 | Tags: Advertising, Marketing, personal branding, PR | View Comments

The following photos are from QuickSprout.

A Good Night for a Presidential Debate is a Good Day to Launch a Blog on Marketing Spin

Posted by Brett Greene | Filed under Marketing, Media, Politics, Psychology, Spin, The Brain | Oct 7, 2008 | Tags: Advertising, america, barck obama, campaigns, democrat lies, Influence, Marketing, mccain lies, Media, neurolinguistic programming, nlp, obama lies, persuasion, political lies, Politics, president, presidential debate, presidential election, republican lies, Spin, The Brain, wall street, wall street lies | View Comments

Tonight is the night of the second presidential debate. This seems like as good a day as any to launch a blog on how you are marketed to by advertisers, politicians, experts, media, and sometimes even your friends. If you think you might hear at least one lie, fabrication or stretching of the truth by ...Read more.