Posts Tagged ‘Advertising’

How the AdWords Auction Works [Infographic]

Posted by Brett Greene | Filed under Marketing | Dec 7, 2011 | Tags: Advertising, adwords, adwords auction, cpa, cpc, cpm, Google AdWords, infographic, online advertising, quality score | No Comments

Advertising through Google AdWords continues to grow, and to be one of the main ways businesses try to reach new customers. Understanding how AdWords auctions work is one of the biggest areas of confusion for people who aren’t sure how much, if any, of their marketing budget should be spent on AdWords. With Google’s $32.2 ...Read more.

Why You Should Opt-Out of the Internet Do Not Track Bill

Posted by Brett Greene | Filed under Consumerism, Marketing | Dec 3, 2010 | Tags: Advertising, consumerism, Do Not Call, Do Not Track, Federal Trade Commission, ftc, internet, Marketing, online marketing, Targeted Advertising, technology, telemarketer | 1 Comment

Yesterday the Federal Trade Commission took the first steps towards creating a Do Not Track feature to allow internet users to opt-out of having companies obtain data on their online surfing habits. This mechanism is being designed in the spirit of the Do Not Call registry that regulates the activities of telemarketers. On the surface ...Read more.

The Power of Combining Earned Media and Paid Media

Posted by Brett Greene | Filed under Influence, Marketing | Apr 22, 2010 | Tags: Advertising, brand management, branding, brands, earned media, influencer marketing, paid media, Social Media, social media marketing | No Comments

If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.

The Difference Between Marketing, PR, Advertising, and Personal Branding

Posted by Brett Greene | Filed under Advertising, Influence, Marketing, Psychology | Oct 1, 2009 | Tags: Advertising, Marketing, personal branding, PR | 1 Comment

The following photos are from QuickSprout.

A Good Night for a Presidential Debate is a Good Day to Launch a Blog on Marketing Spin

Posted by Brett Greene | Filed under Marketing, Media, Politics, Psychology, Spin, The Brain | Oct 7, 2008 | Tags: Advertising, america, barck obama, campaigns, democrat lies, Influence, Marketing, mccain lies, Media, neurolinguistic programming, nlp, obama lies, persuasion, political lies, Politics, president, presidential debate, presidential election, republican lies, Spin, The Brain, wall street, wall street lies | No Comments

Tonight is the night of the second presidential debate. This seems like as good a day as any to launch a blog on how you are marketed to by advertisers, politicians, experts, media, and sometimes even your friends. If you think you might hear at least one lie, fabrication or stretching of the truth by ...Read more.