Posts Tagged ‘behavioral economics’

Sway: The Irresistible Pull of Irrational Behavior

This book review was contributed by Lena Phoenix: I was not at all in the mood for another non-fiction book about human behavior when my husband asked if I wanted to read Sway: The Irresistible Pull of Irrational Behavior before he returned it to the library. I half-heartedly decided to scan a few pages before ...Read more.