Posts Tagged ‘branding’
How Personal Branding Helps and Hurts Professional Brands
As a proponent of personal branding, I was schooled this week on how it isn’t always a good thing. On the surface it makes sense that the more you’re known as an expert in your field, the better off you are. My previous experiences had led me to believe that this was always the case. ...Read more.
How Large Companies Can Get the Most out of Social Media Conversations
The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don’t let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to ...Read more.
Five Lessons to Help you Benefit From The Gap’s New Logo No-Go
The Gap wanted to look like a more forward leaning company so they hired an agency to redesign their logo. The new logo was active for almost a full four days before Twitter and Facebook users tore it to shreds. Gap went back to the old logo so fast that the new logo hardly had ...Read more.
How to Thrive in a World Where You’re a Marketer, Like it or Not
This article was originally published at Oxstein Labs. It’s a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up. Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see ...Read more.
The Power of Combining Earned Media and Paid Media
If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.
Will 2010 be The Year for Social Media ROI?
About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.
Personal Branding: What’s in a Name?
Ironically as I help companies and professionals to build and manage their brands I’m undergoing a personal re-branding. Later in the post I’ll go into why you need to pay attention to your personal branding. Now I’ll fill you in on how this post came to be. A few days ago I began the process ...Read more.
