Posts Tagged ‘branding’

The Power of Combining Earned Media and Paid Media

Posted by Brett Greene | Filed under Influence, Marketing | Apr 22, 2010 | Tags: Advertising, brand management, branding, brands, earned media, influencer marketing, paid media, Social Media, social media marketing | View Comments

If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.

Will 2010 be The Year for Social Media ROI?

Posted by Brett Greene | Filed under Consumerism, Social Media | Dec 24, 2009 | Tags: analytics, brand, brand advocate, branding, channel partner, filtrbox, influencer, influencer marketing, klout, mobile, mobile media, online influencers, radian6, ROI, social media roi, soical media analytics, trends, twitter, twitter analytics, twitter grader, year of social media roi, year of the influencer | View Comments

About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.

Personal Branding: What’s in a Name?

Posted by Brett Greene | Filed under Consumerism, Influence, Social Media, Spin | Mar 24, 2009 | Tags: blog, branding, employment, job, job interview, job market, linked in, name, name change, new media, personal branding, resume, social networking, twitter | Comments Off

Ironically as I help companies and professionals to build and manage their brands I’m undergoing a personal re-branding. Later in the post I’ll go into why you need to pay attention to your personal branding. Now I’ll fill you in on how this post came to be. A few days ago I began the process ...Read more.