Posts Tagged ‘brands’

How Personal Branding Helps and Hurts Professional Brands

As a proponent of personal branding, I was schooled this week on how it isn’t always a good thing. On the surface it makes sense that the more you’re known as an expert in your field, the better off you are.  My previous experiences had led me to believe that this was always the case.  ...Read more.

The Power of Combining Earned Media and Paid Media

If you can’t beat ‘em, join ‘em.  Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.