Posts Tagged ‘facebook’

Content With Benefits: The Top 10 Strategic Content Marketing Tips You Need to Know (Part 2)

Posted by Brett Greene | Filed under Marketing, Social Media | Apr 16, 2012 | Tags: content marketing, content strategy, facebook, flikr, FoodSpotting, foursquare, google, instagram, social marketing, twitter, youtube, zig ziglar | No Comments

Last week we explored the first five of the Top 10 content marketing tips you need to know. Today we’ll dive a little deeper, while acknowledging that this is a vast topic. To keep up on content marketing trends I suggest you follow the Content Marketing Institute blog. Here are the final five of the ...Read more.

When Your Employer Becomes Big Brother

Posted by Brett Greene | Filed under Spin | Mar 20, 2012 | Tags: Background Checks, Civilian Surveillance, Cybersecurity, Employee Rights, facebook, Facebook Usernames, Privacy Rights, Secure It Act, Time Off Policy, Vacation Policy, Workplace Privacy | 1 Comment

The most current example of government surveillance of citizens is John McCain’s cybersecurity SECURE IT Act. The ACLU’s Michelle Richardson has said of the bill, “This is a privacy nightmare that will eventually result in the military substantially monitoring the domestic, civilian Internet.” What is new is employers creating their own form of surveillance by forcing employees to ...Read more.

Job Creation and Innovation in Jeopardy From SOPA and PIPA Congressional Bills

Posted by Brett Greene | Filed under Influence, Internet, Money, Politics | Jan 14, 2012 | Tags: American Express, Aol, Congress, Congressional Bills, Discover, Ebay, Etsy, facebook, foursquare, google, internet, linkedin, Motion Picture Association Of America, Movie Studios, Mozilla, Mpaa, Music Industry, Opendns, Paypal, Pipa, Recording Industry Association Of America, Riaa, Senate, Sopa, Television Studios, twitter, Visa, Wikimedia Foundation, Yahoo, Zynga | No Comments

Two bills being voted on next week in the House of Representatives contain language that could censor the Internet in ways you would never imagine. The Stop Online Piracy Act (SOPA) in the House of Representatives and the Protect IP Act (PIPA) in the Senate are well meaning, but if passed, will be destructive to internet freedoms we’ve all ...Read more.

Top Five Ways to Build Your Facebook Fan Page

Posted by Brett Greene | Filed under Business, Marketing, Social Media | Sep 6, 2011 | Tags: facebook, facebook business pages, facebook fan page tips, facebook fan pages, facebook fans, facebook management, Facebook tips, facebook username, social media management | No Comments

It wouldn’t be a prudent business decision to build any core aspect of your business on a platform you have no control over, right? Yet in today’s world, having a Facebook Fan Page for your company is essential, and unless you’re Mark Zuckerberg, you don’t control anything Facebook does with it’s platform. How will you ...Read more.

Google Plus Fuss Proves They Finally Got Social Networking Right

Posted by Brett Greene | Filed under Social Media | Jul 13, 2011 | Tags: facebook, google, google plus, social networks, twitter | 2 Comments

News and speculation about Google+ is flowing faster than the Boulder creek during this monsoon season. We’re not even 3 full weeks into the release, you still have to receive an invite to get in, and Google+ users are already expected to hit 10 million by tonight and 20 million by the weekend. Some people are wondering about privacy. Spammers ...Read more.

The Trouble with Facebook Fan (and Twitter Follower) Counts

Posted by Brett Greene | Filed under Marketing, Social Media | Jun 2, 2011 | Tags: communication strategy, facebook, facebook fan page, facebook fan page followers, fans, followers, ppa | 2 Comments

I recently reviewed the social graph of a company looking to increase their Facebook fan and Twitter follower counts as quickly as possible. What company doesn’t want that, right? The truth is that any company can spend their way to 5k fans or followers through a PPA advertising campaign. Without discounting this method, it’s worth ...Read more.

Social Media Strategy is a Myth, Like Mermaids

Posted by Brett Greene | Filed under Marketing, Social Media | May 19, 2011 | Tags: business strategy, communication, facebook, marketing advice, mermaid, persuasion, persuasive communication, persuasive language, Social Media, social media marketing, social media strategy, strategy, twitter | 2 Comments

I’m probably not the guy you’re expecting to say that social media strategy is a myth. But alas, I’m THAT guy. There’s a huge misconception about the term ‘social media strategy.’ Social media is a tool. Saying you have a ‘social media strategy’ is like saying you have a ‘shovel strategy’ or a ‘hammer strategy.’ ...Read more.