The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don’t let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to consumers online, then you have everything to gai [...]
This article was originally posted at Oxstein Labs.
Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just starting to be asked, “Did that [...]