Posts Tagged ‘influencer marketing’
Group Buying is The New Black Thanks to Frugality
This article was originally posted at Oxstein Labs. There are many ways that consumers and companies are cashing in on the escalating frugality trend. This is a direct effect of the increasing use of both social networking platforms and of smart phone use. As the population continues to talk on the phone less and less, ...Read more.
Everyone is an Influencer With Facebook Questions
This article was originally published at Oxstein Labs. Facebook launched the beta version of Facebook Questions this week in what looks to be a mashup of Wikipedia, Google Buzz and LinkedIn Answers. Since this is Facebook, the questions so far are more personal and whimsical than LinkedIn’s professional question and answer forums. The question out ...Read more.
Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?
This article originally ran at Oxstein Labs. Geo-location or Location Based Services (LBS) are getting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl, Loopt and Brightkite. On a side note, ...Read more.
Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign
This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just ...Read more.
Old Spice + New Media = Sensational Success
This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.
The Fast Company Influence Project Squanders Their Influence
Fast Company created their Influencer Project supposedly to show who has influence in the social web, or in particular, on Twitter and Facebook. People are being asked to send a unique link to their friends and followers to see how many people will click on it. Those who can get their link clicked on the ...Read more.
The Power of Combining Earned Media and Paid Media
If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.
