Posts Tagged ‘influencer marketing’
The Power of Combining Earned Media and Paid Media
If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.
Why Videos Create the Hottest Online Real Estate
In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos.. Video is the most powerful medium available because it quickly engages all of your senses. You unconsciously assess the authenticity and level of relationship you want with ...Read more.
Just Because Someone Looks and Sounds Like an Influencer, Doesn’t Mean He Is
If a person has over 50,000 followers on Twitter, or over 10,000 fans on Facebook, does it mean that she is an effective Influencer? Not necessarily. It does mean that she’s good at building an audience, but appearances alone can be deceiving. Luckily, there are ways to determine who is an Influencer and who is merely ...Read more.
Influencer Types: Which Breed Are You?
Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those ...Read more.
Balancing Between the Two ROI’s
There are two ROI measurements to consider in any marketing campaign, especially online marketing campaigns: Return on Investment, which will always matter most because without profits you won’t have a company for long, and Return on Influence, which is not measured nearly enough. The second ROI is almost as important as the first ROI, because without great ...Read more.
Calling Media ‘Social Media’ is Like Calling Water ‘Wet Water’
It is an interesting time for social media. Fifteen years ago bulletin boards and forums were the only platforms available. Three to five years ago blogs, MySpace, YouTube and Facebook were carving out a niche. This week Google announced Buzz which was added to the internet social landscape along with Twitter, Side Wiki, Wave, SlideShare, ...Read more.
The Power of Social Media is Unveiled in SocialNomics ROI Video
If you liked the SocialNomics video, then you’ll love this. Where the SocialNomics video laid out how the social media revolution has been like a snowball rolling down a hill, this video shares specific cases of how entrepreneurs, and businesses like Ford, Volkswagen and Burger King, have drastically grown their businesses through influencer marketing. If ...Read more.
