Posts Tagged ‘influencer’

Just Because Someone Looks and Sounds Like an Influencer, Doesn’t Mean He Is

Posted by Brett Greene | Filed under Influence | Apr 8, 2010 | Tags: attraction marketing, facebook, influencer, influencer marketing, intermediary, twitter | View Comments

If a person has over 50,000 followers on Twitter, or over 10,000 fans on Facebook, does it mean that she is an effective Influencer? Not necessarily. It does mean that she’s good at building an audience, but appearances alone can be deceiving. Luckily, there are ways to determine who is an Influencer and who is merely ...Read more.

Influencer Types: Which Breed Are You?

Posted by Brett Greene | Filed under Influence | Apr 1, 2010 | Tags: activist, attraction marketing, communication style, connector, impacter, influencer, influencer marketing, Marketing, motrin, ROI, trend setter | View Comments

Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those ...Read more.

Calling Media ‘Social Media’ is Like Calling Water ‘Wet Water’

Posted by Brett Greene | Filed under Social Media | Feb 12, 2010 | Tags: buzz, facebook, friendfeed, google, influencer, influencer marketing, Marketing, Media, mybloglog, myspace, ning, PR, side wiki, slide share, twitter, user generated content, ustream, vidler, vimeo, wave, youtube | View Comments

It is an interesting time for social media. Fifteen years ago bulletin boards and forums were the only platforms available. Three to five years ago blogs, MySpace, YouTube and Facebook were carving out a niche. This week Google announced Buzz which was added to the internet social landscape along with Twitter, Side Wiki, Wave, SlideShare, ...Read more.

Public is the New Private

Posted by Brett Greene | Filed under Social Media | Jan 11, 2010 | Tags: facebook, google profile, identity theft, influencer, influencer marketing, mark zuckerberg, online privacy, personal branding | View Comments

If you are still worried about your information being on the web, get over it. Google your phone number and you’ll see your name and address with a link to Google Maps. That information has been online for at least a couple of years. Has it hurt you? I doubt it. You’d be better served ...Read more.

Will 2010 be The Year for Social Media ROI?

Posted by Brett Greene | Filed under Consumerism, Social Media | Dec 24, 2009 | Tags: analytics, brand, brand advocate, branding, channel partner, filtrbox, influencer, influencer marketing, klout, mobile, mobile media, online influencers, radian6, ROI, social media roi, soical media analytics, trends, twitter, twitter analytics, twitter grader, year of social media roi, year of the influencer | View Comments

About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.

The Benefits of Not Being the Smartest One in the Room

Posted by Brett Greene | Filed under Influence | Dec 16, 2009 | Tags: angel funder, entrepreneur, influencer, smart, smart people, venture capitalist, year of the influencer | View Comments

One of the decisions that has consistently altered my life to be better was the choice to surround myself with people that are smarter and more interesting than myself. I’m fortunate to live in a city full of smart, fun and creative people. This makes it easier to never be the smartest person in the ...Read more.