Posts Tagged ‘Marketing’

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?

Posted by Brett Greene | Filed under Social Media | Jul 29, 2010 | Tags: brightkite, facebook, forrester, forrester research, foursquare, geolocation, gowalla, influencer marketing, lbs, location based services, Marketing, online marketing, pegshot, rob reed, social media marketing, wayne sutton, wrrrl | View Comments

This article originally ran at Oxstein Labs. Geo-location or Location Based Services (LBS) are getting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl, Loopt and Brightkite. On a side note, ...Read more.

Why Videos Create the Hottest Online Real Estate

Posted by Brett Greene | Filed under Influence | Apr 13, 2010 | Tags: attraction marketing, brand manager, influencer marketing, Marketing, Social Media, social media marketing, somatic indicator bias, Videos, viral video | View Comments

In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos.. Video is the most powerful medium available because it quickly engages all of your senses. You unconsciously assess the authenticity and level of relationship you want with ...Read more.

Influencer Types: Which Breed Are You?

Posted by Brett Greene | Filed under Influence | Apr 1, 2010 | Tags: activist, attraction marketing, communication style, connector, impacter, influencer, influencer marketing, Marketing, motrin, ROI, trend setter | View Comments

Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those ...Read more.

Calling Media ‘Social Media’ is Like Calling Water ‘Wet Water’

Posted by Brett Greene | Filed under Social Media | Feb 12, 2010 | Tags: buzz, facebook, friendfeed, google, influencer, influencer marketing, Marketing, Media, mybloglog, myspace, ning, PR, side wiki, slide share, twitter, user generated content, ustream, vidler, vimeo, wave, youtube | View Comments

It is an interesting time for social media. Fifteen years ago bulletin boards and forums were the only platforms available. Three to five years ago blogs, MySpace, YouTube and Facebook were carving out a niche. This week Google announced Buzz which was added to the internet social landscape along with Twitter, Side Wiki, Wave, SlideShare, ...Read more.

The Difference Between Marketing, PR, Advertising, and Personal Branding

Posted by Brett Greene | Filed under Advertising, Influence, Marketing, Psychology | Oct 1, 2009 | Tags: Advertising, Marketing, personal branding, PR | View Comments

The following photos are from QuickSprout.

A Good Night for a Presidential Debate is a Good Day to Launch a Blog on Marketing Spin

Posted by Brett Greene | Filed under Marketing, Media, Politics, Psychology, Spin, The Brain | Oct 7, 2008 | Tags: Advertising, america, barck obama, campaigns, democrat lies, Influence, Marketing, mccain lies, Media, neurolinguistic programming, nlp, obama lies, persuasion, political lies, Politics, president, presidential debate, presidential election, republican lies, Spin, The Brain, wall street, wall street lies | View Comments

Tonight is the night of the second presidential debate. This seems like as good a day as any to launch a blog on how you are marketed to by advertisers, politicians, experts, media, and sometimes even your friends. If you think you might hear at least one lie, fabrication or stretching of the truth by ...Read more.