Posts Tagged ‘Marketing’
How Goldman Sachs Investing in Facebook is Good For You
The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five rounds of funding, it is official that social networking ...Read more.
Why You Should Opt-Out of the Internet Do Not Track Bill
Yesterday the Federal Trade Commission took the first steps towards creating a Do Not Track feature to allow internet users to opt-out of having companies obtain data on their online surfing habits. This mechanism is being designed in the spirit of the Do Not Call registry that regulates the activities of telemarketers. On the surface ...Read more.
How Large Companies Can Get the Most out of Social Media Conversations
The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don’t let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to ...Read more.
How to Build a Kick Ass Social Media Presence in Three Simple Steps
This article was originally posted at Oxstein Labs. Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, “Everyone’s doing it, so we need to do it too.” If this is where you’re coming from, you’re most likely to cover the tactics ...Read more.
How to Thrive in a World Where You’re a Marketer, Like it or Not
This article was originally published at Oxstein Labs. It’s a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up. Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see ...Read more.
Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?
This article originally ran at Oxstein Labs. Geo-location or Location Based Services (LBS) are getting more press all the time. In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl, Loopt and Brightkite. On a side note, ...Read more.
Why Videos Create the Hottest Online Real Estate
In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos.. Video is the most powerful medium available because it quickly engages all of your senses. You unconsciously assess the authenticity and level of relationship you want with ...Read more.
