Posts Tagged ‘old spice’

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

Posted by Brett Greene | Filed under Influence, Marketing, Videos | Jul 21, 2010 | Tags: ford, influencer marketing, old spice, scott monty, viral video, you tube | View Comments

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just ...Read more.

Old Spice + New Media = Sensational Success

Posted by Brett Greene | Filed under Influence, Marketing, Media, Psychology, Social Media, Videos | Jul 14, 2010 | Tags: alyssa milano, influencer marketing, isaiah, isaiah talks to you, justine bateman, old spice, social media marketing, tweet, tweet repsonse, you tube | View Comments

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.