The conversation about social media, Twitter and Facebook is the wrong one to have, even though it’s the one most people are having.  It is now a normal everyday action to connect on the real time social web the same way you share with friends on the phone or by email; only now one action can reach thousands of people.  Though these topics were revolutionary a year or two ago, now they simply point out the obvious way these tools are ingrained in our everyday communication behaviors.

The conversation about Trust Communities is the right one to have.  You’re already a part of Trust Communities even though you may not call them that.

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