Posts Tagged ‘personal branding’

How Personal Branding Helps and Hurts Professional Brands

As a proponent of personal branding, I was schooled this week on how it isn’t always a good thing. On the surface it makes sense that the more you’re known as an expert in your field, the better off you are.  My previous experiences had led me to believe that this was always the case.  ...Read more.

How to Thrive in a World Where You’re a Marketer, Like it or Not

This article was originally published at Oxstein Labs. It’s a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up.  Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see ...Read more.

Public is the New Private

If you are still worried about your information being on the web, get over it.  Google your phone number and you’ll see your name and address with a link to Google Maps. That information has been online for at least a couple of years.  Has it hurt you? I doubt it.  You’d be better served ...Read more.

Why Does The Social Web Matter to You? – Part One

Photo source: Bilal Al-badry’s blog The main conversations around social media are misguided by debating the usefulness of the tools based on people with limited knowledge misusing them.  Like all human communication, some of what people use the tools for will be nonsense and some will be valuable. How people individually use social networking tools ...Read more.

The Difference Between Marketing, PR, Advertising, and Personal Branding

The following photos are from QuickSprout.

Personal Branding: What’s in a Name?

Ironically as I help companies and professionals to build and manage their brands I’m undergoing a personal re-branding.  Later in the post I’ll go into why you need to pay attention to your personal branding. Now I’ll fill you in on how this post came to be. A few days ago I began the process ...Read more.