Posts Tagged ‘ROI’

Influencer Types: Which Breed Are You?

Posted by Brett Greene | Filed under Influence | Apr 1, 2010 | Tags: activist, attraction marketing, communication style, connector, impacter, influencer, influencer marketing, Marketing, motrin, ROI, trend setter | View Comments

Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as well as those ...Read more.

Balancing Between the Two ROI’s

Posted by Brett Greene | Filed under Social Media | Mar 26, 2010 | Tags: busines, business planning, business systems, influencer marketing, return on engagement, return on influence, return on investment, ROI, word of mouth | View Comments

There are two ROI measurements to consider in any marketing campaign, especially online marketing campaigns: Return on Investment, which will always matter most because without profits you won’t have a company for long, and Return on Influence, which is not measured nearly enough. The second ROI is almost as important as the first ROI, because without great ...Read more.

Will 2010 be The Year for Social Media ROI?

Posted by Brett Greene | Filed under Consumerism, Social Media | Dec 24, 2009 | Tags: analytics, brand, brand advocate, branding, channel partner, filtrbox, influencer, influencer marketing, klout, mobile, mobile media, online influencers, radian6, ROI, social media roi, soical media analytics, trends, twitter, twitter analytics, twitter grader, year of social media roi, year of the influencer | View Comments

About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner. The latest 2010 breakthrough prediction is ...Read more.

Why You Should Run From Most ‘Social Media Consultants’

Posted by Brett Greene | Filed under Influence, Marketing, Social Media, Videos | Oct 5, 2009 | Tags: ROI, social media guru, soical media expert, soical networking | View Comments

The biggest problem in the social media landscape these days is the thousands of ‘experts’ with little to no business experience or success. Lots of unemployed marketers, PR people, advertising people and Generation Y folks with Twitter accounts and blogs are pimping themselves out as ‘Social Media Experts’ or ‘Social Media Consultants.’ If you’re looking ...Read more.