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[Video] When Shmoos (CMOs) Hire Inter...
This was too good not to share – So, we’re sharing…
This animated vid is re-purposed from a post on Social Media Timesby Megan O’Neill: “Animated Video Points Out The Ridiculousness Of Hiring A Social Media Intern”
We couldn’t agree more with Megan. Don’t send a rookie in to do the work of a pro and expect to get the same results. Sometimes, [...]
Influencer Types: Which Breed Are You...
Like different breeds of dogs, Influencers have unique traits that are better suited to meet specific goals. Among Influencer breeds are Activists, Connectors, Impactors and Trend Setters. Each type of Influencer has a distinct role to play in executing a successful social media strategy. Knowing your own strengths as an Influencer as [...]
Balancing Between the Two ROI’s
There are two ROI measurements to consider in any marketing campaign, especially online marketing campaigns: Return on Investment, which will always matter most because without profits you won’t have a company for long, and Return on Influence, which is not measured nearly enough.
The second ROI is almost as important as the first [...]
Will 2010 be The Year for Social Medi...
About a year ago the big prediction was that mobile platforms were going to break out in 2009. Their influence grew, but outside of Asia, the world is still way behind in utilizing the full potential of what’s available now for mobile computing much less what’s around the corner.
The latest 2010 breakthrough prediction is that ne [...]
Why You Should Run From Most ‘S...
The biggest problem in the social media landscape these days is the thousands of ‘experts’ with little to no business experience or success. Lots of unemployed marketers, PR people, advertising people and Generation Y folks with Twitter accounts and blogs are pimping themselves out as ‘Social Media Experts’ or ‘ [...]
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