Posts Tagged ‘scott monty’

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010.  The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one.  And the big question is just ...Read more.