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In less than two years since it’s launch, Pinterest has blasted off to be one of the fastest growing social networks of all time. At the end of 2011 the site was listed by Hitwise as one of the top 10 social networks when it had grown to 11.7 million monthly unique visitors. This made Pinterest the fastest site in history to pass 10 m [...]
Posts tagged social media marketing
Why Your Brand Needs to be on Pintere...
In less than two years since it’s launch, Pinterest has blasted off to be one of the fastest growing social networks of all time. At the end of 2011 the site was listed by Hitwise as one of the top 10 social networks when it had grown to 11.7 million monthly unique visitors. This made Pinterest the fastest site in history to pass 10 m [...]
Corporations at Risk From Increasing ...
While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges. Connecting with friends is one thing, while managing customer service, marketing, consumer experiences, research and development, community management and more through social media is a larger a [...]
Top 5 Questions to Supercharge Your S...
Image via Servitokss
There are three main aspects to social marketing that make it more than broadcasting information. Strategy, tactical execution and integration to existing marketing systems (online and offline) are all necessary. Behind these three aspects is a truth that is sometimes still overlooked – executing on tactics is not [...]
Social Media Strategy is a Myth, Like...
Photo by Orlando Photo Chic via Flikr
I’m probably not the guy you’re expecting to say that social media strategy is a myth. But alas, I’m THAT guy.
There’s a huge misconception about the term ‘social media strategy.’ Social media is a tool. Saying you have a ‘social media strategy’ is like s [...]
Why Your Business Should Care That Em...
Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It’s not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook?
The statistic worth noting is that Email is 38% bigger than Twitter. This doesn’t make Twit [...]
The Secret Sauce in Your Social Media...
Last week I laid out the Top Five Elements to Your Social Media Marketing Strategy. As important as it is to utilize all of those elements, their reach is limited without the secret sauce we’ll look at today. This secret sauce is not only a crucial ingredient to your social media marketing efforts, it’s so fundamental that you&# [...]
How Large Companies Can Get the Most ...
The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don’t let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to consumers online, then you have everything to gai [...]
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