Posts Tagged ‘social media marketing’
Corporations at Risk From Increasing Social Media Adoption Issues
While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges. Connecting with friends is one thing, while managing customer service, marketing, consumer experiences, research and development, community management and more through social media is a larger affair. Managing these issues at a ...Read more.
Top 5 Questions to Supercharge Your Strategic Social Media Marketing
There are three main aspects to social marketing that make it more than broadcasting information. Strategy, tactical execution and integration to existing marketing systems (online and offline) are all necessary. Behind these three aspects is a truth that is sometimes still overlooked – executing on tactics is not strategy, it’s a lack of strategy. To prevent falling ...Read more.
Social Media Strategy is a Myth, Like Mermaids
I’m probably not the guy you’re expecting to say that social media strategy is a myth. But alas, I’m THAT guy. There’s a huge misconception about the term ‘social media strategy.’ Social media is a tool. Saying you have a ‘social media strategy’ is like saying you have a ‘shovel strategy’ or a ‘hammer strategy.’ ...Read more.
Why Your Business Should Care That Email is 38% Bigger Than Twitter
Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It’s not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook? The statistic worth noting is that Email is 38% bigger than Twitter. This doesn’t make Twitter ...Read more.
The Secret Sauce in Your Social Media Marketing Strategy
Last week I laid out the Top Five Elements to Your Social Media Marketing Strategy. As important as it is to utilize all of those elements, their reach is limited without the secret sauce we’ll look at today. This secret sauce is not only a crucial ingredient to your social media marketing efforts, it’s so ...Read more.
How Large Companies Can Get the Most out of Social Media Conversations
The larger a company is, the more it may feel it has to protect itself. This is a valid first reaction, but don’t let it keep your company out of the conversations that could be building your brand. If Ford, Starbucks, Pepsi and even Old Spice can find ways to win by reaching out to ...Read more.
How to Build a Kick Ass Social Media Presence in Three Simple Steps
This article was originally posted at Oxstein Labs. Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, “Everyone’s doing it, so we need to do it too.” If this is where you’re coming from, you’re most likely to cover the tactics ...Read more.
