Posts Tagged ‘social media marketing’

How to Build a Kick Ass Social Media Presence in Three Simple Steps

This article was originally posted at Oxstein Labs. Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, “Everyone’s doing it, so we need to do it too.”  If this is where you’re coming from, you’re most likely to cover the tactics ...Read more.

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing?

This article originally ran at Oxstein Labs. Geo-location or Location Based Services (LBS) are getting more press all the time.  In the same way we have heard for a few years that mobile computing would be the next huge thing, we are now hearing about Foursquare, Gowalla, Wrrrl, Loopt and Brightkite. On a side note, ...Read more.

Old Spice + New Media = Sensational Success

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon.  His commercials generated so much heat that television could not contain him.  Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

The Power of Combining Earned Media and Paid Media

If you can’t beat ‘em, join ‘em.  Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.

Why Videos Create the Hottest Online Real Estate

In real estate only three things matter: location, location, location.  In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos.. Video is the most powerful medium available because it quickly engages all of your senses.  You unconsciously assess the authenticity and level of relationship you want with ...Read more.