Posts Tagged ‘Social Media’
Corporations at Risk From Increasing Social Media Adoption Issues
While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges. Connecting with friends is one thing, while managing customer service, marketing, consumer experiences, research and development, community management and more through social media is a larger affair. Managing these issues at a ...Read more.
Social Media Strategy is a Myth, Like Mermaids
I’m probably not the guy you’re expecting to say that social media strategy is a myth. But alas, I’m THAT guy. There’s a huge misconception about the term ‘social media strategy.’ Social media is a tool. Saying you have a ‘social media strategy’ is like saying you have a ‘shovel strategy’ or a ‘hammer strategy.’ ...Read more.
Why Your Business Should Care That Email is 38% Bigger Than Twitter
Add This, the social sharing widget, recently released the trends in social sharing they documented for 2010. It’s not surprising that Google had more growth than Facebook, but did you expect Stumble Upon to have more growth than Facebook? The statistic worth noting is that Email is 38% bigger than Twitter. This doesn’t make Twitter ...Read more.
The Top 3 Ways Social Media Has Changed Our Lives
2010 is the year that the world started to wake up to how technology, and social media in particular, is fundamentally changing how we live, behave and interact. As early adopters joined Facebook in 2004 and Twitter in 2006 they were chided by friends and family who thought they were just goofing off online. In ...Read more.
How to Build a Kick Ass Social Media Presence in Three Simple Steps
This article was originally posted at Oxstein Labs. Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, “Everyone’s doing it, so we need to do it too.” If this is where you’re coming from, you’re most likely to cover the tactics ...Read more.
Facebook Places: To Check In or Not to Check In
This article was originally published at Oxstein Labs. Facebook Places has been live for almost two weeks now. Have you tried it out? Do you plan to? Do you care? Only 19% of the worldwide cell phone market is smart phones and the word on the street is that Foursquare users are happy with Foursquare. ...Read more.
The Power of Combining Earned Media and Paid Media
If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.
