Posts Tagged ‘Social Media’
The Power of Combining Earned Media and Paid Media
If you can’t beat ‘em, join ‘em. Influencer Marketing is the ‘new black’ in advertising because it meshes the trust that Influencers have built over time with ad dollars from brands who don’t have that level of trust with their audience. When the best aspects of earned media, which organically results from building a fan ...Read more.
Why Videos Create the Hottest Online Real Estate
In real estate only three things matter: location, location, location. In online marketing three things will have the biggest impact on your success or failure: videos, videos, videos.. Video is the most powerful medium available because it quickly engages all of your senses. You unconsciously assess the authenticity and level of relationship you want with ...Read more.
What is a Trust Community and Why Should You Care?
A conversation simply about Twitter and Facebook is the wrong one to have when discussing social media, even though it’s the one most people are having. Social media has revolutionized how people connect and communicate. It is now a normal, everyday activity to connect with virtual strangers in real time via the social web – ...Read more.
Bittersweet Memories of Live on the Day of Their Breakup
In 1990 I was 22 and hired as the National Promotion Director for Radioactive/MCA Records. We had just signed a band called Public Affection. Soon after a name change to ‘Live,‘ the release of a single called “Pain Lies on The Riverside,” and the video making an impact at Mtv (yes, kids, Mtv actually had ...Read more.
Social Media is Bigger Than Online Porn; the Biggest Shift Since the Industrial Revolution
Socialnomics has put together a video driving home the reality of how social media is fundamentally shifting how we communicate, connect and consume culture in the 21st century. Share it with anyone who tells you that social media is a fad, technology is isolating people rather than facilitating face-to-face meetings, or that Twitter is stupid. ...Read more.
How You Can Build a Brand as Strong as Cirque Du Soliel
In an upcoming post I’ll delve into the magnificence of “O,” one of the six Cirque Du Soleil resident shows in Las Vegas. But first I have to write a bit about how smart they are with their marketing and what you can learn from how they influence and use influencers to build their brand. ...Read more.
How to Use Twitter For Your Business
More and more individuals and businesses are starting to catch on to the power of social media for brand building, customer relations, connecting with peers to learn and share with, etc. One of the reasons that it can be more powerful than traditional media is that it facilitates a two way (or more) authentic conversation. ...Read more.
