The biggest problem in the social media landscape these days is the thousands of ‘experts’ with little to no business experience or success.  Lots of unemployed marketers, PR people, advertising people and Generation Y folks with Twitter accounts and blogs are pimping themselves out as ‘Social Media Experts’ or ‘Social Media Consultants.’

If you’re looking for help in navigating the social media landscape understand that it’s about business strategy more than about the new tools and online tactics.  Having a Twitter account without knowing how to communicate with customers and prospects in ways that build your business is a waste of time and money.

Do your due diligence on a consultant’s background and don’t be blindly influenced by hip buzzwords.  Social media is a revolutionary business and personal tool, but if you’re using it for business hire someone with business building experience.

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