Posts Tagged ‘tribes’

iPhone 4 Launch: Apple Understands The Experience Economy

There are great articles all over the web about the amazing new features of the iPhone 4.  There are also almost as many articles about the problems the iPhone 4  has. But what’s more interesting from a psychological perspective is how each new iPhone release ups the fanatic interest of more and more people.  Last ...Read more.

What is a Trust Community and Why Should You Care?

A conversation simply about Twitter and Facebook is the wrong one to have when discussing social media, even though it’s the one most people are having. Social media has revolutionized how people connect and communicate. It is now a normal, everyday activity to connect with virtual strangers in real time via the social web – ...Read more.

Meeting Business Needs by Meeting Social Needs

I recently had a meeting with the other two founders of Oxstein Design Labs to get our messaging together before we launch a lot of what we’re doing to the world. We already have great partners and interested clients that are helping us to create our initial offerings which is nice place to start. A ...Read more.

Why Does The Social Web Matter to You? – Part One

Photo source: Bilal Al-badry’s blog The main conversations around social media are misguided by debating the usefulness of the tools based on people with limited knowledge misusing them.  Like all human communication, some of what people use the tools for will be nonsense and some will be valuable. How people individually use social networking tools ...Read more.

Tribes

One of the best marketing books ever written is Seth Godin’s latest: Tribes: We Need You to Lead Us. In reading this book I was reminded of the tribes I’ve gravitated to and been a part of throughout my life.  They ranged from a church youth group, cliques in school, friends who liked the same ...Read more.